Will Martin - Founder @ LiveDuel

Founder at LiveDuel.com



Work category

IT and Technology



Will is a graduate of a joint Master's degree in Global Entrepreneurship and Management through the University of San Francisco, Ramon Llull University (Barcelona), and Fu Jen University (Taipei).

This is a unique program in which students spend one semester in each global city learning about cross-cultural business practices, entrepreneurship, supply chain management and an insight to business in three continents.

The 35 student cohort consists of students from 10 different countries around the world, which has deeply affected Will's perspective on our globalized business world.

The program has also given him the skills to work in teams with diverse members, to think in an entrepreneurial manner, welcome ambiguity and risk, and appreciate innovation and change. Learning to live, work and play in several new environments for an extended period helped enforce the learning experience.

While studying for this unique masters degree Will also continued to work on his start up ventures which is an intensely satisfying pursuit as it gives experience through all areas of operating a business.

Specialties: Business Development, Project Management, Product Development, Economics, Computer Science, Mobile technology, Web applications, Innovation, Critical Thinking, Design Thinking, Global Management, Cross Cultural Management, Cross Cultural Marketing, Entrepreneurial Finance, Leadership, CELAP

Will Martin's Professional Experience

2011 - Present

LiveDuel.com - Founder

A social gaming company that is currently developing its core applications in anticipation of a public Beta test in Q4 2012.

The business was developed from concept all the way through to a private alpha test for in June/July 2012. Developing this venture Will has learned many key skills including:

Business Development
Forecasting and Demand Assessment
A/B testing
Project Management
Internet Advertising
Social Media Management

Key Skills
Business Development internet Marketing Project Management
2010 - Present

Somocal - Founder

Social, Mobile and Local are the core aspects that are vital to Somocal.

Developed a platform to integrate a social mobile and local strategy for local business to help increase customer spending and retention.

The company currently operates as a parent company for new innovation in product and software development.

Key Skills
2012 - 2012

Monster Cable - Product Development Intern

Innovation and creative role to identify a portfolio of new business ventures

Product development from concept to product design stage

Research and investigate new market opportunities

Create presentations and daily updates that inform colleagues of progress

Work alongside staff both in the office and remotely

Key Skills
Product Design Product Development
2011 - 2012

Goldenspear - Global Business Development & Market Research Intern

Identified business development opportunities in EU Markets

Developed go to market strategies across multiple sectors.

Highlighted potential domestic partners

Detailed research of mobile technology trends.

Key Skills
Business Development
2008 - 2010

bethelper.net - Founder

Applying fundamental and technical analysis to football betting exchange markets

Will Martin's Education and Qualifications


Bachelor/Degree - Master's degree, Global Entrepreneurship and Management

University of San Francisco


Bachelor/Degree - Master's degree, Entrepreneurship, Management

Universitat Ramon Llull, USF, Fu Jen


Bachelor/Degree - Certificate, Information Technology Project Management



Bachelor/Degree - Extra Credit, Gamification

University of Pennsylvania


Bachelor/Degree - Extra Credit, Human/Computer Interaction Design

Stanford University


Bachelor/Degree - jMGEM, Masters Entrepreneurship and Management Administration

Fu Jen Catholic University


Bachelor/Degree - BA, Economics, Computer Science

University College Cork

Will Martin's Additional Information



Mobile Technology, Web Applcations, Prediction Markets, Sports, stock markets