Violina Antcheva - Sierevogel - Owner, New Edge - Global Marketing

Market analyst and Marketing professional at New Edge Global Marketing



Work category




Profile Activity

Experienced marketing professional with expertise in marketing intelligence and analysis, business strategic planning (SWOT, strategy formulation, implementation), marketing strategy development (market analysis, marketing mix, customer and competitor analysis), export marketing plans and market entry strategy.

Violina Antcheva - Sierevogel's Professional Experience

2006 - Present

New Edge Global Marketing - Market analyst and Marketing professional

- Business intelligence and market analysis, delivering key trends and insights
- Strategic Market Planning
- Marketing Strategy Development (market analysis, marketing mix, customer and competitor analysis)
- Market entry strategy
- Export marketing plans and implementation
- Project coordination
- Publications - yearly market reports on Transport and Tourism industry in ROI and UK for 2009 and 2011, commissioned and published by Euromonitor International UK

Key Skills
Customer and competitor analysis Market Analysis Market Planning Marketing strategy
2003 - 2004

DICO International - Marketing executive

• Performed market research and analysis for a move and launch of products in Russia;
• Worked on the web site with regards to improvement of customer’s experience ;

2002 - 2003

Kverneland International BV - Marketing consultant

• Owned key research projects contributing to the company’s market expansion in Eastern Europe – Bulgaria and Romania;
• Performed Country analysis and market research;
• Developed, implemented and analysed customer and competition targeted surveys;
• Formulated Marketing strategy;
• Prepared Export Plan with strategic and tactical implementations;
• Identified differences and develop strategies and promotional plans based on the analysis conclusions.

Key Skills
Analysis Customer and competitor analysis Marketing strategy
1998 - 2000

EUROLOGOS - Translator

Translation of legal documents, EU related information from/into Bulgarian – English.

1997 - 1998

Global Translations - Translator and interpreter

Translation of legal documents from/into Bulgarian – English. Interpreting in court for the Department of Justice, Republic of Ireland.

1995 - 1997

University of Trondheim, Norway - Project Coordinator

Assisted the Project Manager in Norway in running their academic projects and research programs in Bulgaria.
• Built and managed relationship with local partners;
• Developed new projects, liaised with new partners, designed new ideas, monitored budget;
• Planned and executed international events, i.e. industry conferences, seminars, customer entertainment/hospitality.

Key Skills
Hospitality project manager

Violina Antcheva - Sierevogel's Education and Qualifications


Bachelor/Degree - Bachelor's degree, International Marketing Management

Fontys Hogeschool Eindhoven


Bachelor/Degree - English Phylology

Sofia University St. Kliment Ohridski

Violina Antcheva - Sierevogel's Additional Information



Chairperson of the Bulgarian Educational and Cultural Centre in Ireland , 2006 - 2009

Currently member