Una Boylan  - Marketing

Sales Adviser at Brown Thomas

Nationality

Irish

Work category

Marketing

Education

Masters/PostGrad

Una Boylan's Education and Qualifications

2012

Masters/PostGrad - Marketing

Micheal Smurfit School of Business

The MSc in Marketing is focused on developing the marketing knowledge and skills that enables participants to operate at the highest level of management. In this way, I have developed an understanding of marketing theory and its application in the business arena. The programme has also allowed me to acquire the conceptual and practical skills needed to compete successfully in the marketplace.

Throughout the year, I undertook modules Consumer Marketing, Marketing Communications, Marketing in Society, Brand Management, Strategic Marketing Management, Applied Market Research and Digital Marketing.

Our Marketing project, is a live strategic project for PepsiCo Ireland. This project relies heavily on action learning, creating a commercial viable strategy for PepsiCo's BFY product categories.

2011

Bachelor/Degree - Bsc. Business and Management

D.I.T (Dublin Institute of Technology), Aungier Street

Having achieved a first class honours B.Sc in Business and Management at DIT, I am now studing for an MSc in Marketing at the UCD Michael Smurfit Graduate Business School.

In my undegraduate degree I specialised in Marketing Communications, Consumer Behavior, Enterprise and Small Business Management.

I also completed a dissertation on an exploration of CSR in the grocery retail industry in Ireland: a case study on the Musgrave Group and I came in the top ten percentile of my year in terms of final results.

2010

Bachelor/Degree - Marketing

ESC Rennes, France

Ranked 11th in International Business course.

2007

second level/high school education -

St Louis Secondary School, Monaghan

Achieved 455 points in my Leaving Certificate.

Una Boylan's Professional Experience

2012 - Present

Imagine Marketing - Brand Ambassador

•Deal directly with the public and provides useful information about the product or service
•Increase the perception of the attractiveness of the brand to the public
•Assist brand managers with the implementation of sales and marketing campaigns and provide feedback on sales opportunities in the marketplace.

Key Skills
2011 - Present

Brown Thomas - Sales Adviser

•Interact directly with customers
•Responsible for ensuring customers received the best service possible.
• Involved in product merchandising, effective in-store displays and windows whilst maintaining Brown Thomas brand identity.

Key Skills
2010 - 2011

DIT ESN - Marketing and PR Co-ordinator

Improve the academic, social and practical integration of international students.
Represent the needs and rights of international students within DIT
Co-ordinate and organised social and cultural events
Work as part of a team to create marketing campaigns to promote events.
Negotiate with and persuaded sponsors to support society activities
Co-ordinate delivery of supplies and services

Key Skills

Una Boylan's Additional Information

Links

Languages

Interests

Yoga, Horse-riding, Basketball, Socialising.

Memberships

DIT BAM Soc- Business and Marketing Society
DIT ESN- International Eramus Society