Susan Humphreys - Graduate Marketing Professional with buckets of experience & enthusiasm!

Marketing Executive at The NextGen Group



Current location


Work category




Susan Humphreys's Professional Experience

2011 - Present

The NextGen Group - Marketing Executive

Research new market segments & source points of contact & develop database accordingly
Planning & execution of new telemarketing campaign
Selection of appropriate telemarketing partner
Create distributor product sheets, price lists & package bundles
Source sales collateral for key industry segments and create vertical solutions for each
Redesign entire NextGen website

Results to date: $40,000 in revenue;
six new market segments identified and campaigns planned and ready to launch for each;
10 TQLs (target was 5) - each TQL can generate between $5,000 and $10,000

Key Skills
adobe photoshop BANT Criteria Branding & identity Client Presentations Co-ordination of Acitivites Content Management Go-to-market strategies Liaising & influencing key personnel (CEO, company directors etc.) market research market segmentation Marketing Microsoft Office Modern Malware Services Online Marketing People management pricing SEM social media marketing telemarketing TQL Assessment Web Analysis Web Analytics web design Web management
2012 - 2012

University of Limerick - Marketing Assistant

Analyse and critically evaluate current marketing methods adopted by the Kemmy Business School
Develop and co-ordinate marketing activities for various departments within the KBS
Explore new customer segments through extensive market research and tailoring both offline and online marketing strategies to maximise exposure in new markets
Formulate and execute SEM campaigns for established Executive Education programmes
Clarify branding issues within the KBS and propose a strategy for going forward
Conduct feasibility studies and determine positioning and differentiation strategies for the new Exec Ed department
Negotiate funding for new Exec Ed programmes and formulate proposals for marketing campaigns
Liaise with the Dean of the KBS and other Heads of Department to ensure execution of activities is both appropriate and coherent with the University’s strategic plan.

Results: €60,000 + in revenue for a sub-department; significant rise in student numbers (numbers vary between courses)

Key Skills
adobe photoshop Branding & identity Co-ordination of activities Database building Go-to-market strategies market research market segmentation Marketing Marketing plans Microsoft Office New Business Development Online Marketing presentation skills Report Writing SEM seo social media marketing Web Analytics Web management
2006 - 2012

Dorothy Perkins - Supervisor

Responsible for opening and closing the store, cash management, and daily and weekly reporting
Understanding daily and weekly targets; hold meetings at start of day to brainstorm ideas for driving sales and exceeding targets
Delegate tasks to team members and provide support for them where needed (team of 4-6 people)
Teaching and training
Stock control: knowing which lines are selling well and ensuring such lines are ordered and will be delivered with the replenishment deliveries on Mondays
Encourage and reward excellent customer service at all times

Key Skills
Buying Customer Service Delegation Mentor problem solving Teaching & training team leader Team Player Tenure
2009 - 2010

Avon Cosmetics - Sales Representative

Direct selling of their catalogue range of cosmetics – during this time I built a solid customer base with a repeat purchase rate of over 60%

Key Skills
Client management Customer Service Development market segmentation Networking Personal Selling relationship management Self-management
2009 - 2010

LGE (Europe) Ltd. - Market Researcher

Conduct feasibility studies for companies such as Nexans – a large electrical cable manufacturer
Devise practical marketing strategies to enter new market segments e.g. renewable energy
Analyses of the Renewable Energy industry in Ireland
Market studies for patent pending products.

Key Skills
Database building Electrical market research Marketing Marketing plans

Susan Humphreys's Education and Qualifications


Masters/PostGrad - Marketing, Consumption & Society

The University of Limerick

I took part in this year's Google Online Marketing Challenge and was ranked in the top 9 in Ireland and the top 15% globally.
I have developed numerous marketing and social media campaigns including developing and implementing a fundraising initiative in support of Powerchair Soccer under the auspices of the Get BACk Challenge.
In this task I took the position of project manager and we held a number of events such as 'Raise the Numba for Zumba' where we attempted to hold Ireland's Largest Zumba class.
We coupled this with an integrated marketing campaign which included social media interaction, networking with local and national organisations, sponsorship and also a poster campaign. As a group, we raised over €1500 and were awarded by the Get BACk Challenge for our innovation and scalability of our campaign.
In another campaign for the University's President Volunteer Awards, I personally developed a new brochure to replace the existing one and also our campaign message - "Wherever you go, fly the UL flag" and also "UL Ambassador" is the resounding campaign message for the UL40 celebrations


Bachelor/Degree - Marketing & Management

Limerick Institute of Technology ( LIT )

Projects: Company audit and marketing plan for Advanced Monitoring CCTV Services; Service blueprinting; Industry analysis of the tea industry in Ireland; marketing research studies; and supply chain and logistics case studies.
Skills: Extensive knowledge of Microsoft Office; Adobe Photoshop; Dreamweaver; presentation and communication techniques.

Susan Humphreys's Additional Information


Horse riding, kayaking, cycling, travelling, reading, swimming, socialising, mountain climbing, adventure walks