Subhajyoti Chakraborty - Marketing & Business Development Professional

Senior Executive – Site Acquisition & Estate Management at Indus Towers Limited

Nationality

Indian

Current location

India

Work category

Marketing

Education

Masters/PostGrad

A committed professional with over 6 years of proactive involvement in Industrial Marketing & Business Development functions for leading Industrial & Automotive Lubricant Industry and over 3 years of Client and Partner Management exposure in Telecom Infrastructure Industry with Site Acquisition and Estate Management functions.

Proven track records of stable growth, dynamic functional independently with minimal supervision, consistently contributing and collaborating values as a creative team player, Extensive market knowledge in B2B & B2C Business Operations of Automotive and Industrial business variety in both developed and emerging market place. Excel at building sales channel / Network.

Subhajyoti Chakraborty's Professional Experience

2011 - Present

Indus Towers Limited - Senior Executive – Site Acquisition & Estate Management

Appointed as Senior Executive – Site Acquisition & Estate Management and responsible for Uptime Optimization through effective Site Acquisition & Estate Management and Service Development of Cell Towers and Cellular operators across Rest of West Bengal Telecom Circle.

Functional Responsibility:
 Even site selection in all respects like access, locality and economic feasibility as per Operators requirement. Validating legal credentials relating to acquired land or property & organizing all statutory permissions from concerned Govt. & Local Authorities to run hassle free operation and maintenance.
 Negotiation with property owner for Mobile Tower erection and Operations. Liaison with the Local Authorities and other Government Units.
 Dealing with the process compliances of Contract formalities in co-ordination with Legal department.
 Effective rental payment management for 10000 existing land owners and routine contract management.
 Effective management of landlords/ help desk to gain maximum up time on mobile tower operation.
 Business Process Monitoring & Operational Management for cost minimization of operations & maintenance of towers, involve actively for outage monitoring and uptime optimization for higher revenue.
Major Achievements:
 Outages due to land owner issue reduced to 1.2% from 25% compared to total outages.
 Rent payment through RTGS touched 92% of total population.
 Audited and rated as Level 5 out of 5 by internal and external audit team for rental management.
 Revenue generated 5.4 million from rent reduction of the property owners in FY 2013-2014.

Key Skills
Estate Management, Site Acquisition, Internal Audit Compliance, CRM
2009 - 2011

Abhitech Energycon Limited - Senior Executive - Marketing & Business Development

The position exists to ensure the attainment of the Rs 1Cr annual sales value from industrial geographies of West Bengal, Bihar, Jharkhand and Orissa through harnessing the full potential of the company's sales & service talents.
__________________________
>>Brand Top line Growth, Bottom Line Growth and Gain Market Share.

>>Identify the Various “Sources of Growth Opportunities” and Local Partners to create a mix of Innovation Projects that delivers cost effective compelling brand connections with Consumers.

>>Control and efficiently manage budgets for Marketing Activities and Trade Deployment on the Brand.

>>Enhance consumption through top-notch services by our skilled technical professionals against consistent payments & billing frequency for existing business like Cell Tower.

Key Skills
Institutional Sales & Marketing
2009 - 2009

Castrol India Limited - Sales Officer

The position exists to ensure achievement of the Rs 45Lks annual secondary sales value by implementing the company's sales strategy and harnessing the full potential of the distribution system. The arena of the scope is the Distributors and the point-of-sale.

Functional Responsibility:
 Appointing and managing distributors in the allocated territories. Ensuring trade advocacy for the company,
 Dealer Management -Managing Channel consisting of Traditional Outlets (Oil Shops & Spare par shops), Independent Workshops (Non Franchise Workshops & Franchise Workshops; viz Hero Honda, Bajaj ASC).
 Conducting Activation - Mechanics Meets, Oil Change Camps & Joint Activation with OE Partners viz. Bajaj.
 Guide Distributor Sales Team to drive Company Initiatives & Sales processes. Tracking competitors' activities.
 Prevention of trade mark violations at the point of sale.

Success Highlights:
 Build and deliver 30Lks annual sales value through 14 micro distributors under 3 main distribution systems in 8 district locations of West Bengal.
 Volume delivery from Bike Points & Franchise Workshops reached the steady sales value amounting 15Lks from C type or lower type of locations of West Bengal.

Key Skills
Channel Sales Channel Sales & Distribution of Lubricants for Motor Cycle Marketing Consumer Brands & Retail Market Activation strategy
2004 - 2008

Castrol India Limited - Marketing Representative

The position exists to build up and maintain the growth from B2B & B2C partners through the support of the dealers of Heavy Duty Equipments OE partners; viz. JCB, L&T, HM to ensure the optimum utilization of the co-branded lubricants at end users platform and touch the targeted annual sales value goals in the given geographies consisting Eastern India including North Eastern States, Uttar Pradesh & Chhattisgarh by deploying the service talents of the respective dealership.

Functional Responsibility:
 OE partners’ Dealer Management -Managing Channel consisting of Traditional Outlets (Oil Shops & Spare par shops), Independent Workshops (Non Franchise Workshops & Franchise Workshops ; viz JCB, L&T).
 Conducting Events – Customers Meet, Operators Meets, Joint Activation with OE Partners viz. JCB, L&T and Campaigns at consumption sites.
 Hunting the potential B2B & B2C accounts and servicing the existing key accounts in the allocated territories.

Success Highlights:
 Excellent relationship building with JCB India Ltd dealer service team & high value customers and captured the market share hype around 40%.
 Managed & controlled direct business value around 15Lks monthly from major key accounts like Blue Star, MA Enterprise, and BSCPL for payments and regular billing frequency.

Key Skills
B2B Billing Institutional Sales & Marketing key accounts Marketing

Subhajyoti Chakraborty's Education and Qualifications

2004

Masters/PostGrad - Marketing Management

Haldia Institute of Technology

2002

Bachelor/Degree - Economics

Vidyasagar University

Subhajyoti Chakraborty's Additional Information

Languages

Interests

Extracurricular Activity: Painting pictures, Playing Badminton & Listening Music
Interests: Travelling & Interacting with peoples to know the different cultures of India

Awards

 Diploma in Computer Application (Computer Basics, OS, C, C++, Java, FoxPro, Internet Applications) from Guidance Point, Kharagpur, WB.
 Diploma in e-commerce Application (Internet Programming, HTML, DHTML, XML) from Youth Computer Center (WB Govt.), Midnapur, WB.