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What does a Public Affairs Director do?

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

What are the Main Tasks of a Public Affairs Director?

  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Assign, supervise and review the activities of public relations staff.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Respond to requests for information about employers' activities or status.
  • Manage communications budgets.
  • Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  • Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Observe and report on social, economic and political trends that might affect employers.
  • Maintain company archives.
  • Manage in-house communication courses.
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