What is Sales and Marketing?
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Occupations that require knowledge of Sales and Marketing
Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display item…
Work Category: Business, Management and Administration
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
Work Category: Marketing, Sales and Service
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of post-secondary education…
Work Category: Marketing, Sales and Service
Sales Managers
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales …
Work Category: Business, Management and Administration
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goa…
Work Category: Business, Management and Administration
Insurance Sales Agents
Sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company.
Work Category: Finance
Real Estate Sales Agents
Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes a…
Work Category: Marketing, Sales and Service
Sales Engineers
Sell business goods or services, the selling of which requires a technical background equivalent to a baccalaureate degree in engineering.
Work Category: Marketing, Sales and Service
First-Line Supervisors of Non-Retail Sales Workers
Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.
Work Category: Marketing, Sales and Service
Travel Guides
Plan, organize, and conduct long distance travel, tours, and expeditions for individuals and groups.
Work Category: Hospitality and Tourism
Sales Agents, Financial Services
Sell financial services, such as loan, tax, and securities counseling to customers of financial institutions and business establishments.
Work Category: Finance
Agents and Business Managers of Artists, Performers, and Athletes
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
Work Category: Business, Management and Administration
Public Relations and Fundraising Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to soli…
Work Category: Business, Management and Administration
Real Estate Brokers
Operate real estate office, or work for commercial real estate firm, overseeing real estate transactions. Other duties usually include selling real estate or renting properties and arranging loans.
Work Category: Marketing, Sales and Service
Telemarketers
Solicit donations or orders for goods or services over the telephone.
Work Category: Marketing, Sales and Service
Skincare Specialists
Provide skincare treatments to face and body to enhance an individual's appearance. Includes electrologists and laser hair removal specialists.
Work Category: Human Services
Cooks, Private Household
Prepare meals in private homes. Includes personal chefs.
Work Category: Hospitality and Tourism
Property, Real Estate, and Community Association Managers
Plan, direct, or coordinate the selling, buying, leasing, or governance activities of commercial, industrial, or residential real estate properties. Includes managers of homeowner and condominium associations, rented or leased hou…
Work Category: Human Services
Copy Writers
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Work Category: Arts, Audio/Video Technology and Communications
Sales Agents, Securities and Commodities
Buy and sell securities in investment and trading firms and develop and implement financial plans for individuals, businesses, and organizations.
Work Category: Finance
