Victor Coleman - Very experienced B2B marketing manager

Business Communications Manager at Indaver

Nationality

Irish

Current location

Ireland

Work category

Marketing

Education

Bachelor/Degree

An experienced, award winning marketer with a strong grasp of the strategic importance of marketing while retaining a love of the tactical side of marketing activities. Has developed and implemented marketing plans, has experience on both the client and agency side and has developed a keen understanding of target sectors in order to deliver appropriate marketing advice and activities.

Victor Coleman's Professional Experience

2010 - 2011

Indaver - Business Communications Manager

Development of key sales messages and marketing collateral for Ireland’s first Waste-to-Energy plant. This includes identifying potential customers, establishing their needs, building relationships with them and building internal consensus on how best to meet the customer needs identified.

Merging traditional and digital marketing to create and implement direct, targeted communication campaigns to raise awareness and deliver sales opportunities.

Using analytics to measure the success of each campaign.

Maintaining the corporate website, preparing tender documents and presentations and working closely with Group HQ in Belgium to deliver a consistent message is also part of the role.

Key Skills
CRM Marketing Marketing collateral Online Marketing Trade Shows
2009 - 2010

OpenJaw Technologies - Marketing Manager (Interim)

Managing all marketing activities. Strategic input includes acting as guardian of the corporate brand, conducting market analysis and preparing annual marketing plan. Tactical activities include revision of corporate and product literature, implementing sponsorship and exhibition programme, preparing and issuing press releases, lead generation activity, database management and maintenance of the corporate website including content update, SEO and PPC campaigns.

Key Skills
Marketing Marketing collateral Online Marketing ppc Public Relations seo Trade Shows
2005 - 2009

Baseline Creative Services - Marketing Manager

Providing marketing and communications advice to a wide range of clients. Services including brand creation, implementation and management; creation of marketing strategies; design and production of corporate literature; website design; preparation of submissions and tenders.

Key Skills
Account Management Brand Identity Marketing Marketing collateral Website Design
2001 - 2004

Ernst & Young - Marketing & Sales Manager

Programme Manager for the Entrepreneur Of The Year Awards in Ireland. Implemented a fully integrated marketing communications programme to attract nominees and develop the community of entrepreneurs. Organised the awards banquet which was televised on RTE 1.

Key Skills
advertising Direct marketing Event Management Marketing Marketing collateral Online Marketing
1999 - 2001

Ernst & Young - Marketing Supervisor

Introduction, development and implementation of effective marketing initiatives for all departments and regional offices. Management of a team of two marketing executives.

Key Skills
Event mangement Marketing Marketing collateral Online Marketing
1995 - 1998

Ernst & Young - Marketing Executive

Reporting to the Marketing Director and working on a wide variety of market research and marketing assignments.

Key Skills
Event Management Marketing

Victor Coleman's Education and Qualifications

1994

Higher Diploma - Dip. Marketing Practice

Michael Smurfit Business School, UCD

1993

Bachelor/Degree - B. Comm, Management & Marketing

University College Cork

Victor Coleman's Additional Information

Links

Memberships

Member of the Marketing Institute of Ireland.

Member of the committee that organises the Marketing Breakfast.

Awards

Part of the team that won 4 IDEA Awards (Irish Design Effectiveness Awards) in 4 years. Awards include 3 in corporate literature and 1 in new media.

Certified Inbound Marketing Professional.