Paul Sheridan - Experienced Business Developer, with Cloud focus

Owner and MD at Your Easy Way Limited



Current location

United Kingdom

Work category

IT and Technology



Profile Activity

I offer your prospects integrity, honesty, resilience and listen to/address a client's needs by undertaking a thorough fact-find, never prejudging; I bring energy, creativity, self-determination, and a keenness to learn. My background is 100% ‘new business’ sales: I tend to be “lucky” (persistent!), finding opportunities to sell.

I'm positive, a proven self-starter, with enthusiasm for every part of my role. Very much a team player, I know that we collectively gain a long-standing, mutually beneficial relationship with every win. A priority is to be consistent: keeping a structured/disciplined client focus throughout. With a solid history of consultative sales, focusing on new business, I've proven myself a supportive and able team leader, an attentive listener, pitching at all levels, to deliver extraordinary results.

Finally, I'm a proud husband and uncle.

Paul Sheridan's Professional Experience

2011 - 2012

Exero Systems Ltd. - Business Development Manager - New Business (B2B Management Consulting)

BDM with local business start-up, combining management consultancy with a UK-based certification body, offering real-time management analysis, to challenge the limitations of traditional auditing. Fully involved from concept to official launch, including setting up (Project Management) and (sCRM).

Key Skills
Auditing Project Management
2010 - 2011

IT FrontDesk, Inc. - UK Distributor - New Business (B2B IVR Speech Recognition Systems)

Exclusive UK Distributor for IVR Scheduling/reminder service: looked to introduce US technology to UK private medical/dental/academic verticals. However, due to extended technical delays, this project faltered.

2009 - 2009

Learn HQ Ltd. - Sales Manager - New Business (Internal B2B E-Learning Sales)

New business, Sales Manager role within technology-focused eLearning company (entirely new division) - undertook a number of highly successful email marketing campaigns primarily targeting education/childcare sectors, and enjoyed representing company at exhibitions where a persuasive personality was a must.

Notable wins included a council-wide, annually renewable contract for Borough of Poole, covering all childcare operations for food safety training.

Key Skills
Childcare Marketing Sales Manager
2009 - 2009

Blat-Lapidot UK Ltd. - Business Development Manager - New Business (Internal B2B CRM Outsourcing Sales) Sales Consultant (BDM) for UK CRM consultancy start-up, however our UK team was quickly downsized when Israel head office removed funding. As a 'silver lining', I became fully conversant with

Key Skills
CRM Sales Consultant
2007 - 2008

Euro RSCG Riley - Business Development Executive – New Business (B2B HR Software Sales)

Two assignments as a New Business BDE (employed, then self-employed) within start-up "Engage", selling a tailored applicant tracking system (ATS), and supporting my former MD designate of GTI Online Solutions Ltd. I also secured new clients for Integrated Resourcing team. Daily prospecting via from London/remote office.

2005 - 2007

GTI Online Solutions Ltd. - Account Manager – New Business (Internal B2B HR Software Sales)

Sold bespoke, progressive applicant tracking system (ATS) initially for graduates, and later on,experienced hires. Worked closely with MD designate as two-man sales team: conducted comprehensive fact find, then persuaded suitable organisations to buy a GTI OS system in highly competitive marketplace. Prior to joining GTI OS, management expected around 10 systems/year.

However, we jointly revitalised ATS system sales for GTI OS, signing up over 40 new high profile clients - ranging from Addleshaw Goddard LLP, Atisreal, Bank of England, Barclays Capital, (The) Fisher Organisation, Gardiner & Theobald, Gifford Consulting, Grosvenor, GVA Grimley, Lovells, Morley Fund Management, Motability Operations, RSM Robson Rhodes, shoosmiths, to Toys "R" Us.

Reintroduced lateral hire HR system sales, regularly assisting up-sell to a graduate system. Pioneered GTI OS’s successful entry into the law sector, selling to over 20 key legal clients. In last full financial year, secured £355k new client business against £300k target, doubling previous records. Sales from £6.5k up to £50k for multiple systems/additional bespoke modules, renewing annually (modular system, requiring ongoing sales input to further development).

2004 - 2005

Community Internet - The Social Media Company - Account Manager - New Business (Internal B2B IT Sales)

Remote and Internet infrastructure (bespoke solutions), e.g. broadband/leased lines/remote access to CEO/CIO's of 'corporates'/enterprise/public sector. Focused on law/construction/emergency services verticals, leading to significant sales and on-going business. For example, Merseyside Fire & Rescue, where I exclusively sold a comprehensive broadband network and “Go Remote” connectivity. This was the first of a number of public sector networks for Community Internet plc, with annual add-on potential.

I was regularly involved in spotting opportunities to up-sell via sister company, Ticketing Solution's products. Cold called to uncover opportunities from the supplied and self-sourced data and built up a detailed profile on each prospect, assessing their requirements.

Sold either by remote demo or generated field appointments for External Account Managers and our Business Development Director. Fully utilized GoldMine to forecast pipeline, report and actively sell; assisted Marketing with tailored mailshot campaigns and exhibition support – for instance, initiating Community Internet's exhibitions at the Legal IT show, opening up a completely fresh and highly lucrative sector.

Key Skills
Business Development construction data internet Marketing
2003 - 2004

Premier Direct Group plc - Books & Gifts Distributor (full time, self-employed van sales, operating from home)

Cold-called businesses across Northamptonshire: successfully built my own distribution round from scratch in a highly competitive and established marketplace. Serviced well over 800 regular clients: SMEs, retail outlets/chains, hotels, local public sector (including councils/hospitals and schools), and larger companies.

Extended daily call rate from a then standard 40, up to over 60 clients per day, increasing profitability, strengthening customer relations. This also created repeat/ad-hoc order opportunities, rapidly growing my clients. Ran sales reporting, stock-control, banking, weekly/monthly forecasting and local marketing.

High level of customer service, self-discipline, honesty and developed my time management skills.

Key Skills
Customer Service Banking customer relations Customer Service Marketing retail
2000 - 2003

Tamarind International Ltd. - B2B Field Sales (New Business), then Sales Team Leader (recruiting field/internal sales teams)

Field based role initially, cold-selling electricity and telecoms to retail outlets, firms/corporates. Created a Northamptonshire client base – in one instance, this included six branches of a local gent’s clothing company – all on five-year contracts (whereas one year or three year contracts were more normal). I was then brought into Tamarind’s call centre, to duplicate my field successes.

Managed both an internal telesales appointment generating team of 20 people, and two regional corporate field sales teams (totalling eight consultants), selling both electricity and telecoms (B2B). Directly responsible for training, lead generation, appointment confirmations, pricing/quotations, after-sales, customer service, checking contracts for submission, monthly sales commissions.

Key Skills
B2B call centre Contracts Customer Service Field Sales retail Telesales
1995 - 2000

Siemens Communications Ltd. - Contract Administrator

Telephone exchange maintenance contract customer services role, covering North West, Scotland, and then City/South East regions. Liaising with sales offices across the network.

Supported field sales and managers arranging hardware maintenance quotations (primarily for iSDX, Hicom, Realitis, SDX systems, including Disaster Recovery packages), tender preparation, answered customer enquiries, resolved technical queries, provided office support for mine/other regions, invoicing chargeable work, checked and settled sub-contractor billing.

As a SAP “Key User”, I proactively assisted delivery of SAP R/4 into Siemens Communications, representing my local office in the Process Mapping and departmental restructuring. Headed our division as Project Co-ordinator, overseeing a major UPS retrofit project.

Key Skills
Billing Customer Services Field Sales Invoicing SAP
1991 - 1995

InterVisual Advertising Ltd. - Advertising Sales Executive (Internal B2B Media Sales – New Business)

Negotiated advertising at senior management level to Western/US companies, in publications such as 'Products & Services to China', 'Developing Business in Eastern Europe', 'International Food Ingredients Directory' project and the 'International Directory of Power Generation'. Built large client base through lead sourcing from industry publications and referrals.

Key Skills
Senior Management

Paul Sheridan's Education and Qualifications


Bachelor/Degree - , ILEX - Part 1, Years 1 & 2

Hounslow Borough College, Isleworth, Middlesex


Bachelor/Degree - ,

Vyners Secondary School

College Level -

Paul Sheridan's Additional Information