Lauren Brennan - Marketing Executive, IT Force, www.itforce.ie, www.desktopvirtualisation.ie

Marketing Executive at IT Force

Nationality

American

Current location

Ireland

Work category

IT and Technology

Education

Bachelor/Degree

Ambitious, enthusiastic and diligent professional with a bachelor’s degree in Marketing and Finance seeking opportunities to utilise my talents while providing professional and personal growth. A goal-oriented, passionate individual with the ability to accept multiple tasks, prioritise them, and achieve results while utilising a strong work ethic.

Lauren Brennan's Professional Experience

2011 - Present

IT Force - Marketing Executive

www.itforce.ie
www.desktopvirtualisation.ie

"An IT department if you don’t have one, more muscle if you do!"

IT Force is an independent consulting and technical services company that strategically manages and supports its clients' information technology systems.

Functioning as a proactive IT management partner, we reduce costs by eliminating the need for dedicated IT staff, whilst simultaneously ensuring superior management of computer systems.

Key Skills
Dedicated IT Management proactive
2010 - 2011

Meltwater Group - Sales Consultant

Meltwater Group offers solutions for reputation management, web-based collaboration, hiring process streamlining and online marketing campaign management.

- Led business development through business to business sales delivering successful results while working within assigned deadlines
- Negotiated long term contracts with Directors and Executives
- Developed and managed own client and sales portfolio and strategically solved clients’ needs
- Managed and developed Junior Sales Consultants while maintaining own sales portfolio
- Prepared and presented Dublin office performance results at Director level
- Responsible for planning future initiatives to reach projected monthly office goals

Key Skills
Business Development Contracts Marketing Online Marketing
2009 - 2010

Advanced Field Solutions - Sales & Marketing Executive

Advanced Field Solutions is a web-based field service solution that enables companies to interact with its on-site service staff.

- Researched and generated leads for potential clients while ensuring data integrity and working within assigned deadlines
- Researched and analysed Google Analytics for the company and reported on the measurement of results
- Undertook preliminary research and provided detailed competitor analysis
- Organised and managed the 2009 Irish Field Service Awards; increasing attendance by over 100 percent
- Led weekly team meeting agendas, outlining responsibilities and tracking progress to date
- Established “Golden Engineer Campaign” initiative driving increased client base

Key Skills
data Engineer
2008 - 2009

ByteManagers - Vendor Relations Coordinator

3 Month Contract

ByteManagers is the world's leading provider of quality data solutions that transform disparate and "dirty" data into usable and valuable information. We enable you to unlock and maximize the value of your technology and marketing investments.

- Developed and managed vendor relationships and receipt of source material for assigned accounts
- Worked effectively with respective project partners to ensure timely completion of shared tasks
- Efficiently managed multiple accounts, while ensuring data integrity and working within assigned deadlines
- Established, maintained, and reported on content collection schedules
- Communicated effectively in both verbal and written form
- Responsible for administrative duties such as the organisation of online filing systems, preparation of daily scheduling, and answering the phone and directing calls

Key Skills
data Filing Investments Marketing
2008 - 2008

Anglo Irish Bank - Marketing & Communications Intern

Summer Study Abroad Internship
- Responsible for publishing daily interest rates on national website
- Edited and developed the Graduate Recruitment brochure and website materials
- Conducted competition benchmark studies maximising online website visitors conversions
- Formulated companywide environmental policy aimed at increasing external investment and presented at Director level
- Trained on how to maximize return on investment vehicles

Key Skills
publishing recruitment
2007 - 2007

Sapphire & EdVenture Partners Marketing Internship - Marketing Internship

- Competed in a nationwide advertising internship competition and finished in 1st place
- Developed clear marketing plan and strategy for the Sapphire Mobile Systems
- Managed and allocated the optimal utilization of a US$2,500 budget to meet the client’s objectives
- Coordinated efforts amongst six departments to ensure budgeting controls and expense reconciliation
- Overall campaign resulted in over 2 million advertising impressions, $9,000 in donations from local businesses, NBC and ABC Morning News coverage, and an ROI of 608% for the campaign

Key Skills
budgeting Marketing strategy

Lauren Brennan's Education and Qualifications

2011

Bachelor/Degree - Professional Diploma in Digital Marketing, Online and Digital Marketing

Digital Marketing Institute Ireland

2008

Bachelor/Degree - Bachelor of Science, Finance, Marketing, International Business

University of Illinois at Chicago

2008

Bachelor/Degree - , International Study Abroad & Internship Programme

University of Illinois at Chicago, IES Abroad

Lauren Brennan's Additional Information

Interests

Marketing, Business Development, Softball, Digital Photography

Memberships

American Women's Club of Dublin

Awards

2004 - 2009 Full University Athletic Scholarship
2007 - 2008 UIC Women's Softball Achievement Award
2005 - 2008 Student Athlete Advisory Committee
2004 - 2008 UIC All Horizon League Academic Team
2003 - 2004 Softball Illinois Gatorade Player of the Year