Krishna  Tyner

Principal at Digital Marketing and Search Consultant

Nationality

American

Work category

Accounting and Finance

Education

PhD/Doctorate

Krishna Tyner's Blog

Search Engine Optimization vs. Search Engine Marketing

on 07 Jan 2014 19:35 | Viewed 252 times

An accomplished digital marketing consultant, Krishna Tyner has a proven ability to create and manage content to drive traffic and profits. Krishna Tyner utilizes her knowledge of search engine optimization and search engine marketing to benefit a diverse clientele.Although they apply many of the same principles, search engine optimization (SEO) and search engine marketing (SEM) have different goals. For organizations, SEO uses content creation and management to improve a company's ranking when searched. This requires high-quality content that is logically linked to the company's home page, so that search engine spiders can efficiently find the content. SEO also involves optimizing the web address of the home page, a process that typically involves placing keywords to help the address rank higher in searches.By contrast, search engine marketing (SEM) uses a method known as pay-per-click to draw users to a company's website. Through programs such as Google Adwords, companies enter a bid on what they will pay for a click, based on a certain search term. For example, Company X may bid $0.10 per word for each person that searches for “marketing.” If this bid is among the highest that Google receives, the engine will likely place Company X among its top advertised search results, which appear on a search's results page above or alongside non-paid results. If 100 people click on Company X's link, the company pays $10.00 to Google.


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