Christophe Bernigaud - Director at Target Online Marketing

Director at Target Online Marketing

Work category

Media and Design



I have a 12 years + international strategic and hands on sales and marketing experience - Europe, Middle East, Africa, North Africa, China – on behalf of SMEs or large commercial organisations:
A mix of multi-lingual classic and online sales and marketing expertise:
. Online sales & marketing:
. Web developments: e-commerce,
. Search Engine Marketing: PPC / AdWords , SEO, Link Marketing,
. Social Media & Online Reputation Management
. Web analytics & statistics
. Affiliate Marketing
. Classic sales and marketing experience:
. Sales Management & Export Sales Management
. New Business Development & Export Business Development,
. Channel Management & Account Management,
. Product Development & Product Launch

Christophe Bernigaud's Professional Experience

2010 - Present

Target Online Marketing - Director

Target Online Marketing: Sell Online

Target Online Marketing (TOM) provides multilingual target focused online sales and online marketing services to the SMEs locally and internationally..

Based on my 12 years mixed - offline & online - international sales and marketing experience, my approach is ROI focused and hands on.

We cater for the small companies, the one person operations, the medium sized companies, anywhere in the world you may be located in, sunny Caribbean or rainy Ireland...

Whatever online sales or online marketing channels are chosen for your online business, Target Online Marketing will create, implement and optimise your online actions to maximise your return on investment (ROI).

TOM's range of multilingual online services:

- Drafting of online sales and online marketing strategy - translate your commercial objectives online
- Pay Per Click / Google AdWords services - create, implement, optimise
- Web analytics services - Consulting and Strategic Analysis to draw business decisions
- Social Media Services - Facebook, Twitter, YouTube, LinkedIn, etc...
- Online Reputation / Brand Management Services - monitor, analyse, influence
- SEO Services - natural search engine results
- Web development - Search Engine ready websites

The internet is the most cost effective multilingual sales and marketing media available to date as it is the only one that can provide the marketer with real time return on investment accurate data.

Key Skills
adwords brand management data internet Marketing Online Marketing strategy Web Analytics web development
2009 - 2010

Tribal Internet Marketing - New Business Manager

Search Engine Marketing (SEO, PPC, link marketing) & general online marketing (ad display, social media web developments, etc) international service provider to the online retail, hospitality, gaming & finance industries. Google AdWords Certified Professional.

Online strategy, top positions in Google, web analytics, search engine optimization, search engine advertising and marketing, etc...
We will gladly help you to measurably get more out of your Internet site!

Started in 1999 in a small office in ’s-Hertogenbosch, Netherlands, and since then evolved into a top player in the field of full service Internet marketing. With offices in the Netherlands, Germany, Belgium, Ireland and China. Worldwide more than 130 staff members are active, all of whom want to share their knowledge with each other and with you.

Transparency is important. Clients of Tribal Internet Marketing receive full access to their online campaigns, such as Google Adwords. What we do is a specialty, but no secret. Finally, we take an innovative approach to our work. This manifests itself, for example, in the development of ADChieve, doing research and participating in beta tests for Google.

ADChieve increases the effectiveness of your campaigns by allowing you to link your advertising to specific keywords, resulting in low click costs and high conversion ratios.
ADChieve is already successfully being used by many clients, including online retailers and travel organizations, who use ADChieve to advertise their product offerings on Google.

Key Skills
adwords finance Hospitality Innovative internet internet marketing Marketing Online Marketing ppc retail strategy Web Analytics
2008 - 2009

Irish Driver Harris Ltd - Export Development Manager EMEA, USA, Asia

LV to MV cable manufacturer:
PVC - V, V2, V3, etc
Fire Performance - LPCB, CR1, C1
Pre-wired mechanically protected LSZH - nail test safe
Rubber - RR, RN

Marketing Development on Export Markets:
o Survey per market per product segment – competition, pricing, route to
market, certification to relevant norm, forecast (Fire Performance cables, nail
safe cables, SWA cables, etc)
o Sales database creation & development, Sales leads qualification
o Literature localization (French, Arabic, German, etc)
o Create & manage email campaigns, PPC campaigns
Business Development / Sales on Export Markets:
o Distributor, Wholesaler, OEM sales development – Exel, BMTS, Stratallig,
Lapp, Malmbergs Group, etc
o Specifiers, Contractors, Trade Associations marketing development –
Cegelec, SERL, IEN, Enos, Kentz, Enterprise Ireland, etc
o Developing relationship with competition for partnership – Lapp Group, CAE
o Cold calling, quoting (accordingly with LME copper rate, internal target GP
margins etc), market intelligence, visit, logistic management, closing deals
o Account management – Wago, Electrak, Legrand
o Product launch management: Guardian cable range product launch in UK
and Ireland (won product of the show award @ IBE 2008)
• Company Development Management Board Leader:
o Drive company product development accordingly with market requirements,
developments and industry forecasts – Russia construction industry…
o Generate data on new product development – technical construction,
certification, pricing, requirements, competition, route to market, potential,
etc… – Nuclear, Wind Energy, Photovoltaic, etc

Key Skills
Account Management Business Development construction data database creation Development management Marketing New Product Development ppc Product Development Sales Development
2007 - 2007

CeBeC Group/Citrox Products, GMIT, Galway - Business Development Director

Entrepreneurial Venture funded by Enterprise Ireland and GMIT
Worldwide distributor to the food, beverage, cosmetic industries of bioflavonoid based pathogen control products and food ingredients.

Trade marking the products and company name under CTM & Madrid protocol
• Develop website, logo, labelling according to industry & region specifics
• Write sales plan, sales protocol & database creation for Europe
• Organized test trials with IFSA: organoleptic, pathogen control
• Established contacts with Irish seafood industry for commercial trial of product for
commercial validation in Ireland & Chile – BIM sponsored
• Manage all online marketing activities (email, website development, PPC, SEO, PR)

Key Skills
database creation Marketing Online Marketing ppc Validation website development
2005 - 2007

Bizlink Technology Ireland Ltd - European Business Development Manager

Business Development Manager Europe for vertically integrated connectivity solution provider, BizLink group HQ in Fremont, CA, USA
The group manufactures wire harnesses, cable assemblies, raw cable, connectors, fiber optics, plastic injected and moulded components to TS16949 stds

Sales cycle management from lead generation, cold calling, RFQ management,
sourcing, pricing (including BOM check engineering – RM, labour, packaging-,
logistic, tax, profit margin), negotiation and contract management, to account
• Customer point of contact for account management (monthly visits to sites & visits to
factories in China / USA), quality issues, modification on products, logistic, customs
• Maintained and developed business with current clients and successfully created new
accounts – Planmeca, Bosch Siemens, Haier, Flextronics, Electric Fil, ACT’L, Sirona,

Key Skills
Account Management Business Development Business Development Manager Development Manager engineering Negotiation Tax
2002 - 2005

Vengroff Williams & Associates Inc - Account Manager for Ireland / EMEA & Asia Third Party Collection Manager

Leading provider of receivables management business process outsourcing (BPO) solutions for Fortune 1000 companies such as Microsoft, Kodak, GE, Ford, Fed Ex

Business Development for the Irish market of VWA’s portfolio of services – Third
Party Collections Services, Outsourcing and Insourcing: database development, sales
pipeline management, client meeting, relationship management.
• Client / Relationship / Account management for network of Global clients & reporting
to senior management on pipeline development, customer satisfaction, sales forecast
• Collect on 3rd party portfolio of USD10 million on behalf of Cisco, APTN, Microsoft,
Lucent Technologies - negotiating at executive level
• Met & exceeded client expectations on achievement of cash & Aging goals

Key Skills
Account Management Business Development negotiating Senior Management
1998 - 2002

H&K International Ltd - Area Sales Manager – France and Morocco.

Leading global supplier of stainless steel kitchen equipment to the Food Service Industry. Servicing McDonalds, TGI Friday, BK, IKEA

• Manage current & new McDonald’s accounts/contracts in France and Morocco
• Visit the regions regularly to develop and maintain client relations to improve market
performance. Attend all new installations providing solutions for any problems on site.
• Review each contract margin report for acceptable gross margins.
• Provide information and reports to management on issues in each market
• Coordinate and motivate internal reaction to orders with all departments to ensure
quality policy
• Manage commercial issues
• Eliminate overdue amounts on all French customer accounts (circa 400)

Key Skills
Contracts Reports

Christophe Bernigaud's Education and Qualifications


Bachelor/Degree - International Trade

Lycee La Martinere Terreaux

Christophe Bernigaud's Additional Information


kitesurfing, landkiting, kite buggying, kite landboarding


Surfrider Foundation Europe, IKSA


Google AdWords Profesional