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Why is Site Search Important for Your Business Website Design?

on 23 Feb 2017 5:26 | Viewed 467 times

The simple search box over there on your website seems to just be a very small component in the website design. But do you know how important it is? This simple functionality when implemented with great efforts can enhance the usability of the website extensively.

“What separates Design from Art is that design is meant to be functional”

– Cameron Moll

If you website’s search is not honored by visitors and not delivering specific results, it should be in your best interest to improve it. Better site search will help to deliver better results to your visitors and to convert more site searches into leads.

A review of top ecommerce websites in the US, reported that:

  • 16% of sites didn’t support searching by product name or model number
  • 70% required users to search by the exact product type or name that the website used
  • Only 40% of websites had faceted search

Many e commerce firms are hiring Professional Website Designers in Manhattan to improve the functionality of their website. Here are a few ways that can provide a better search experience to your visitors.

Staying accessible

According to highly skilled web developer, the key to a good search bar is dependent on accessibility and in a way to lessen any issues that users are facing when operating the site. Search bar is a lifeline for users to navigate when they are unable to find something.

Specialized search

There are a many advantages of categorized search. Categorized search is being able to narrow objects with the use of side bar for people who have searched the web via Amazon or ebay etc. This is important for those sites that has a wide range of content to cover like those with products or news sites. Specialized search allows users to find what they are looking for with a greater degree of detail.

Put it front and center

If you choose to have site search functionality, make sure your visitors can find it. Stick you search box above or beside your navigation or as a large element just below the page.

Now that you’ve learned about the importance of site search, plan to upgrade or improve yours for better leads.


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