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2 Platforms Where Tracking Your Online Reputation Is Necessary

on 31 Mar 2016 5:10 | Viewed 532 times

As a business owner in the 21st century, which is a digital age, you probably understand the importance of your online reputation, especially when you own a business in Manhattan. In the times, when everything is tweeted, blogged or posted on Facebook, you should know what is being said about your business on internet. But, where should you start tracking?

There are so many websites, blog, platforms etc., where people share their opinions about products, services and brands. It makes it difficult and a bit confusing for business owners to track what is being said about them. However, there are two major platforms that you should certainly track.

  1. Google – Google is ‘The Search Engine’ that the majority of people use to find things, whether a product, service or a brand. If you want to know about your online reputation, this is probably the first platform that you should start tracking on. For this purpose, you can take help of tools like Google Alerts, which can send you notifications whenever someone mentions your business or brand.

    You just need to set alerts for certain phrases or keywords in this tool to start receiving notifications on email. And, the best thing is that it is free.

  2. Social Media – Social media has emerged as one of the most powerful platforms in the last decade. Almost everything is shared on social media platforms like Twitter and Facebook, whether it’s a trend or a bad review of a brand. It is essential that you know what is trending on social media, especially when it is related to your business and affect your reputation, sales, as well as revenue.

    You should track your online reputation on social media with the help of tools like Social Mention.

However, it may become a bit difficult for you to manage online reputation management (ORM) with daily business operations. In this case, leave the job to the professionals i.e. a reputation management company in Manhattan.


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