Amanda McMorrow - Experienced Marketing and Communications Manager

Marketing Communications Manager at

Nationality

Irish

Current location

Ireland

Work category

Marketing

Education

Masters/PostGrad

Profile Activity


Experienced marketing, communications and business development manager.

Amanda McMorrow's Professional Experience

2013 - Present

Marketing Consultant - Freelance

Offering a flexible solution for SME’s to build strategies and value based propositions to propel sales, increase brand visibility and enhance online presence.
Specialities:
 Inbound marketing/Lead generation strategy
 Content creation and thought leadership
 Digital strategy and social media
 Public relations
 Effective internal communications
 Website, online presence and optimization
 Implementation of best fit Customer Relationship Management systems

Key Skills
Marketing strategy
2013 - Present

Marketing Consultant - Freelance

Offering a flexible solution for SME’s to build strategies and value based propositions to propel sales, increase brand visibility and enhance online presence.
Specialities:
 Inbound marketing/Lead generation strategy
 Content creation and thought leadership
 Digital strategy and social media
 Public relations
 Effective internal communications
 Website, online presence and optimization
 Implementation of best fit Customer Relationship Management systems

Key Skills
Marketing strategy
2009 - 2010

Grafton Employment Group - Project Manager

Recruited by the Group CEO to manage an internal change project across all regions and brands.

2009 - 2010

Grafton Employment Group - Project Manager

Recruited by the Group CEO to manage an internal change project across all regions and brands.

2006 - 2009

Manpower - Marketing Manager

Responsible for devising, co-ordinating and implementing the entire corporate and consumer marketing strategy for the Manpower Ireland brand.

Development and management of a wide range of marketing tools including; client literature, direct-mail pieces, web site content, event sponsorship and advertising. Analysis and reporting of both advertising and web based marketing programmes.

Key focus on Thought Leadership through company research, surveys, industry whitepapers & media relations to position Manpower Ireland as experts in the changing world of work. Appointed spokesperson for national and regional media interviews and articles.

Manpower Ireland Bid Manager with responsibility for client 'value proposition' and project manager for many Global and EMEA projects.

Key Skills
EMEA Marketing project manager strategy
2006 - 2009

Manpower - Marketing Manager

Responsible for devising, co-ordinating and implementing the entire corporate and consumer marketing strategy for the Manpower Ireland brand.

Development and management of a wide range of marketing tools including; client literature, direct-mail pieces, web site content, event sponsorship and advertising. Analysis and reporting of both advertising and web based marketing programmes.

Key focus on Thought Leadership through company research, surveys, industry whitepapers & media relations to position Manpower Ireland as experts in the changing world of work. Appointed spokesperson for national and regional media interviews and articles.

Manpower Ireland Bid Manager with responsibility for client 'value proposition' and project manager for many Global and EMEA projects.

Key Skills
EMEA Marketing project manager strategy

Amanda McMorrow's Education and Qualifications

2004

Bachelor/Degree - MBS, Marketing Management

University College Dublin

2004

Masters/PostGrad - MBS Marketing Management

Smurfit Business School (UCD)

2004

Bachelor/Degree - MBS, Marketing Management

University College Dublin

2003

Bachelor/Degree - Bachelor of Business Studies, Business, Management, Marketing, and Related Support Services

Dundalk Institute of Technology

2003

Bachelor/Degree - Bachelor of Business Studies, Business, Management, Marketing, and Related Support Services

Dundalk Institute of Technology

Amanda McMorrow's Additional Information