Product Manager



Work category




Profile Activity

Excellent product manager seeking opportunities in marketing & product management in the digital domain

aoifenim's Professional Experience

2006 - 2007

Product Manager

Responsibility for portfolio of new and existing ICT literacy products for markets & verticals in Ireland, UK, Australia & New Zealand.
This included:
• Development & delivery of business cases for new product opportunities.
• Development of comprehensive product scope documents based on customer & market requirements for production.
Working with project management team to deliver these products to market on time and within budget.
• Developing and implementing company-wide launch plans including branding, advertising, internal sales training, bill of materials & collateral development, orchestrating customer road-shows and working with all departments to ensure flawless execution.
• Ensuring marketing resources were used most effectively & efficiently with regular performance reviews including regular competitor analysis.
• Internal liaison with marketing, development, design, instructional design and technical departments to deliver on commercial requirements.

Key Skills
advertising CLU responsibility
2002 - 2005

Account Manager

Responsibility for Microsoft’s sales to the Higher Education sector.
This included:
• Developing and managing relationships and business plans at senior levels within agreed accounts.
• Identifying, securing and managing important sales opportunities within the HE sector throughout the region.
• Achieving significant revenue targets and contributing to the achievement of goals by increased penetration of Microsoft products and solutions.
• Creating exemplar sites of Microsoft technology where migration from competitor’s solutions has been adopted and leveraging these to build broad advocacy and adoption.
• Managing marketing budget to devise comprehensive marketing plan for the Higher Education sector

Partner Manager Management of 3 channel Large Account Resellers for Microsoft customers with >500 Desktops.

Graduate Trainee: Microsoft EMEA Sales Academy 12 month international graduate program. Training included sales, negotiation, presentation and leadership skills.

Key Skills
ACC Cat CLU Lead leadership responsibility

aoifenim's Education and Qualifications


Masters/PostGrad - Multimedia Systems

Trinity College Dublin


Bachelor/Degree - Finance, Computing & Entrepreneurship

Dublin City University