akkav1 - Market Research and SEO Specialist

Owner, Market Research, Project Management, Social Media and SEO Specialist at Self-Employed



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akkav1's Marketing /HR/Finance/Tasting Room Manager role at Van Der Heyden Vineyards, (2005 - 2007)

This Vineyard is a family owned boutique winery, with just over 40 acres of vines, a small operation there were only 9 employees, producing 24 different wines since 1984, seeing over 100,000 customers a year, catering for private events, a large wine club with over 700 members, and an annual turn-over in the region of 3 million.

Employee training responsible for Induction, Health and Safety, Manual Handling, Safety Awareness, Fire training, Wine training, job-specific training.
Departmental Budgeting, Costing in each department, Wage ratio.
TTB reports, customs and excise tax, state and federal tax returns.
Growth reports, Crush reports, Bottling reports, Sales reports, Label registration.
All admin duties including payroll, creating and maintaining personal files, P/O, A/R, A/P, GL, Bank Reconciliations , Money exchange. Nightly and Weekly earnings reports
Internal stock takes, ordering for different department, maintenance of acceptable stock levels.
Liaison with Customers for Special events, advertising, marketing, promotions.
Investigation of on-site accidents, health and safety officer for property.
Representation to restaurants, wholesalers, stores, in and out of state sales.
Day to Day running of the property as part of a team.
Liaising with accountants on all tax issues,
Liaising with wine club director on all shipment, events, and advertising.
All computer related issues.
Head of PR and tasting room sales team.

Project work included:
Increasing B2B sales, within one year of the go ahead on the B2B department I had increased the number of clients from 2 to 12 and six out of state wholesalers this was through cold calls, warm calls and persistence’s. These sells increased revenue by 150,000 per year.
Constructing a new wine library, along with a complete stock take and reconstruction of stock for the previous 25 years.
I was tasked with up keep of the website, facebook, and online marketing. Also liaising with the printers in production of any advertising material.
I was also responsible for the installation of a new T1 system and an up-dating the cash system in place, along with creating a new filing and record system.


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