Paul Guy

Topaz - Head of Loyalty

Within Topaz Energy, my responsibility is to oversee the loyalty programme, marketing, retention and acqusiation strategy as well as having a robust intelligence of our CRM tools to make definitive decisions on our audience and their desires.

Reep Rewards - Head of Marketing & Product

My responsibility is to oversee the Reep Rewards product, marketing and commercial strategy. I have the overall authority over all product development, serving as a product representative, involved in overseeing all marketing/commercials and communicating product benefits to the public and clients.

Lloyds Pharmacy Ireland - Head of Digital

I was a senior team member for rebrand of Doc Morris to Lloyds Pharmacy and responsible for managing, developing all online programs like launching Lloyds first ever ecommerce channel. I was part of a superb marketing team setting up two new franchises in Ireland and managing all agencies including media buying, digital campaign and PR. Created the first NFC (Near Field Communications) digital awareness outdoor campaign in Ireland and developed the digital marketing campaigns by utilising a range of techniques, SEO and PPC.

4ife (Part of Electroplus Group) - Digital Marketing Manager

Responsible for all brand, digital and communications strategies to drive online traffic. Delivered the European process to register the EU wide trademark for 4ife® brand and identity and established with stakeholders the digital consumer acquisition. Managed the communications with corporate and consumer relationships on all social channels.

Electroplus Group - Head of Marketing & Digital

Hired to lead the marketing team to develop the company’s brand portfolio.
Acted as spokesman/brand ambassador for the group in all PR activity and client retention. Responsible for all group communications internally and externally.
Managed the creative development of core B2B clients, Panasonic, Kodak and Rollei.
Worked in partnership with BSkyB for our retail outlet ‘Digital Direct’ with an online sales platform. Managed and conceived all advertisement campaigns for the Electroplus Group, managing a team of designers, programmers and sales staff.

IC Realtime (Part of Electroplus Group) - Marketing Manager

Responsibility of management of IC Realtime UK & Ireland brand. I helped launch IC RealTime into the UK business-to-business market by developing all channels of distribution to market by rigorous analysis of security industry. Lead the creative and digital team to reinvigorate the brand to enter B2B and B2C security markets. Managed the budget control of all digital marketing activity and key accounts. Developed new accounts with Eircom PhoneWatch and Glanbia.

Digital Dimensions - Senior Creative Designer and Account Manager

Tasked with creating and developing the marketing firm using 3D digital media designs.
Lead the creative team to develop new products.
Successfully developed new revenue from 3D product development and customer /client acquisition. Created a new avenue of revenue using upbeat Irish digital animation.

Neworld Group - Creative Designer and Client Manager

Successfully tasked with managing key accounts including Tourism Ireland, Guinness and John Rocha
Created all brand guidelines from transition from Digifone to O2.
Successful won new contracts with existing clientele.
Designed and completed the Morrison hotel literature, website and communications.

Higher Diploma - Digital Marketing and Communications

Irish Times Training

Masters/PostGrad - Marketing & Management

DIT Aungier St

The programme is divided into two broad areas – core business/management elements and marketing theory and practice. The modules in Semester One include Marketing Fundamentals, Contemporary Management, Introduction to Finance and Essentials of Economics. In Semester Two the programme covers Strategic Marketing Management, Consumer Behaviour, Doing Business Globally and Integrated Marketing Communications. In conjunction with these modules a series of seminars are held throughout the academic year.

Certificate - Psychology

UCD - University College Dublin

Diploma - Motion graphics

(NMTC)New Media Technology College