Paul Guy - Head of Loyalty

Head of Loyalty at Topaz



Current location


Work category

IT and Technology



Profile Activity

A senior digital marketing professional who has over 15 years experience in corporate, retail and startup roles. I have a passion for consumerism and it is highlighted by my integrated knowledge of what channels work for what customer. I have an innate skill to establish trust and resilience by using data empowering insights into behaviour that allows me to forecast strategies for both product and service. I am forward thinking in all touch points of digital acquisition and retention for commercial growth. Personable, creative and above all focused on achieving and delivering the best there can be in my field.

Paul Guy's Professional Experience

2016 - Present

Topaz - Head of Loyalty

Within Topaz Energy, my responsibility is to oversee the loyalty programme, marketing, retention and acqusiation strategy as well as having a robust intelligence of our CRM tools to make definitive decisions on our audience and their desires.

Key Skills
commercial consumer CRM digital insights loyalty Marketing strategy
2014 - 2016

Reep Rewards - Head of Marketing & Product

My responsibility is to oversee the Reep Rewards product, marketing and commercial strategy. I have the overall authority over all product development, serving as a product representative, involved in overseeing all marketing/commercials and communicating product benefits to the public and clients.

Key Skills
digital strategy director innovation Leader Management Marketing Mobile Applications Product Development product journey product roadmap
2013 - 2014

Lloyds Pharmacy Ireland - Head of Digital

I was a senior team member for rebrand of Doc Morris to Lloyds Pharmacy and responsible for managing, developing all online programs like launching Lloyds first ever ecommerce channel. I was part of a superb marketing team setting up two new franchises in Ireland and managing all agencies including media buying, digital campaign and PR. Created the first NFC (Near Field Communications) digital awareness outdoor campaign in Ireland and developed the digital marketing campaigns by utilising a range of techniques, SEO and PPC.

Key Skills
Digital, Social, Analysis, Marketing, Creative
2012 - 2013

4ife (Part of Electroplus Group) - Digital Marketing Manager

Responsible for all brand, digital and communications strategies to drive online traffic. Delivered the European process to register the EU wide trademark for 4ife® brand and identity and established with stakeholders the digital consumer acquisition. Managed the communications with corporate and consumer relationships on all social channels.

Key Skills
acquisition Brand digital Online Sales Product Development Retention
2009 - 2013

Electroplus Group - Head of Marketing & Digital

Hired to lead the marketing team to develop the company’s brand portfolio.
Acted as spokesman/brand ambassador for the group in all PR activity and client retention. Responsible for all group communications internally and externally.
Managed the creative development of core B2B clients, Panasonic, Kodak and Rollei.
Worked in partnership with BSkyB for our retail outlet ‘Digital Direct’ with an online sales platform. Managed and conceived all advertisement campaigns for the Electroplus Group, managing a team of designers, programmers and sales staff.

Key Skills
Marketing, Design, Management, Sales, Analysis
2010 - 2012

IC Realtime (Part of Electroplus Group) - Marketing Manager

Responsibility of management of IC Realtime UK & Ireland brand. I helped launch IC RealTime into the UK business-to-business market by developing all channels of distribution to market by rigorous analysis of security industry. Lead the creative and digital team to reinvigorate the brand to enter B2B and B2C security markets. Managed the budget control of all digital marketing activity and key accounts. Developed new accounts with Eircom PhoneWatch and Glanbia.

Key Skills
Analysis apps B2B budget control Digital Marketing key accounts sales security
2005 - 2008

Digital Dimensions - Senior Creative Designer and Account Manager

Tasked with creating and developing the marketing firm using 3D digital media designs.
Lead the creative team to develop new products.
Successfully developed new revenue from 3D product development and customer /client acquisition. Created a new avenue of revenue using upbeat Irish digital animation.

Key Skills
Management, Design, 3D Modeling, Marketing
2001 - 2003

Neworld Group - Creative Designer and Client Manager

Successfully tasked with managing key accounts including Tourism Ireland, Guinness and John Rocha
Created all brand guidelines from transition from Digifone to O2.
Successful won new contracts with existing clientele.
Designed and completed the Morrison hotel literature, website and communications.

Key Skills
Contracts key accounts Web design, client liaison, 3D design, marketing

Paul Guy's Education and Qualifications


Higher Diploma - Digital Marketing and Communications

Irish Times Training


Masters/PostGrad - Marketing & Management

DIT Aungier St

The programme is divided into two broad areas – core business/management elements and marketing theory and practice. The modules in Semester One include Marketing Fundamentals, Contemporary Management, Introduction to Finance and Essentials of Economics. In Semester Two the programme covers Strategic Marketing Management, Consumer Behaviour, Doing Business Globally and Integrated Marketing Communications. In conjunction with these modules a series of seminars are held throughout the academic year.


Certificate - Psychology

UCD - University College Dublin


Diploma - Motion graphics

(NMTC)New Media Technology College