Niall Fagan - Experienced online and offline marketer with passion for social media

Account Manager at Simply Zesty

Nationality

Irish

Current location

Ireland

Work category

Marketing

Education

Bachelor/Degree

I am a hard working & creative online marketer with over seven years experience in online marketing. My experience is unique, in that I have successfully bridged the gap between offline and online marketing and have the ability to integrate both the internet and email successfully into traditional marketing campaigns.

I am very passionate about social media & showing brands how to engage online, maximise conversation & how to set up the various social media platforms, including customisation.

Niall Fagan's Professional Experience

2010 - Present
Verified
2010 - 2010

Simply Zesty - Account Manager

Working in Simply Zesty where social media and online pr is our primary focus. I have experience working with Vodafone Ireland, Rehab , First Quote and various other clients.

2008 - 2010

The Doyle Collection (formerly Jurys Doyle Hotel Group) - Online Marketing Executive

As an Online Marketing Executive I am responsible for all content on the brand website and the restaurant websites.

Responsibilities
Daily optimisation (SEO) of brand website for better rankings in SERPs.
Maintaining the existing volumes of traffic and the development of new traffic.
Link building through contacts, partnerships and content generation.
Daily optimisation and reporting on pay-per-click ad groups in SERPs.
Issue daily, weekly and monthly web reports using Google analytics, Webtrends & Headlight.
Reporting on brand website revenue and segments using Vision & Opera reporting.
Managing the affiliate network for doylecollection.com
Building Ezines using Campaign Monitor & iPublish.
Updating all aspects of doylecollection.com using Immediacy CMS.
Responsible for attracting new subscribers to the Doyle Collection through online and offline marketing campaigns.
Social Media monitoring of the brand using Sentiment metrics, Monitter & Perspectv.
Managing 3rd party vendor relationships.

Verified
Key Skills
cms Marketing Marketing executive Online Marketing online marketing executive Reports
2006 - 2007

FAI Finance Corporation - Direct & Online Marketing Executive

Global Property Club & Heat Marketing both fall under FAI Finance Corporation. As a marketing executive for FAI Finance I worked for both Global Property Club and Heat Marketing.

Responsibilities
Preparing, designing and distributing a weekly newsletter to 20K subscribers to Global Property Club.
Issued daily and weekly web reports using Google analytics.
Maintaining Google ad words campaign which is ongoing and constantly changing.
Property event organising in both Ireland and UK.
Responsible for attracting new subscribers to the Global Property Club through online and offline marketing campaigns.
Selling advertising space and finding host sites for Heat Marketing.

Key Skills
finance Marketing Marketing executive Reports
2004 - 2006

Stein Travel Ltd - Online Marketing Assistant

Part of the Marketing team of 4, with direct responsibility for the web and online marketing campaigns, but with substantial input and influence on travel agency sales and development.

Responsibilities
Responsible for maintaining the existing volumes of traffic and the development of new traffic on the Stein Website.
Preparing, designing and distributing a weekly newsletter to 60,000 newsletter subscribers.
Responsible to attracting new subscribers to the Stein Travel newsletter through online and offline marketing campaigns
Maintains "Steinrewards" website for travel agents which allows agents earn points for bookings and cash them in against holidays and other promotional items. Manages and maintains this site as well as a weekly agent newsletter.
Provides input into the development and implementation of overall marketing strategies and plans working with the marketing team.
Issue a weekly web report which monitors traffic, usage and visitors to the Stein Travel website using the webtrends programme.
The updating and design of the Stein Travel Summer Sun brochure 136 pages, 11 resorts.
Organising travel agent events


Key achievements whilst at Michael Stein Travel:

Stein Agents BBQ
I was solely responsible for the hosting of the Stein Travel annual BBQ for agents.

Stein Travel 2006 Sun Holiday Brochure
The brochure is developed by the Marketing team and reflects over 160 holidays in 12 locations. I was involved in all areas of design, copywriting, translation & project management.

Agent loyalty scheme
I was centrally involved in setting up a loyalty campaign for travel agents.

Online competitions with Motorola
I initiated and managed a campaign in conjunction with Stein Travel and Motorola. Stein Travel customers sent their favourite holiday snaps in and these where all featured on the website.

Key Skills
Marketing Online Marketing Project Management promotional SUN Travel agents
1998 - 2000

Brown Thomas - Sales Exec

Part-time employee in BT2 from day one of the store opening. I worked as a sales exec in the Ralph Lauren department.

Niall Fagan's Education and Qualifications

1999

Bachelor/Degree - ,

Griffith College Dublin

1999

Certificate - NCEA Computer Science

Griffith College Dublin