Naveen Zutshi - Manager - Campaign Management, Direct Marketing

Assistant Manager at Tata Consultancy Services



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More than 9 years of experience across industries including 5 years in Campaign Management. Come with rich experience and expertise in retail direct marketing and managing end to end campaign operations in captive set-ups, including transitioning, resource planning, project management, performance management and building strong partner communications. Sound organizational and leadership skills with the ability to mentor and guide teams through complex projects and drive operational efficiency.

Technical skills include extensive knowledge of UNICA Affinium Campaign and Teradata CRM tools. Have worked on multiple databases like DB2, Oracle and Teradata.

Naveen Zutshi's Professional Experience

2010 - Present

Tata Consultancy Services - Assistant Manager

Leading the Direct Marketing team, responsible for executing end-to-end direct mail and catalina campaigns
Liaise with US Direct Marketing and CRM teams to understand the business and campaign requirements and guide team to create and execute efficient campaign designs
Managing campaign reporting and post campaign analysis
Constantly identifying and creating opportunities for more projects through implementing effective process frameworks and resource allocation
Have led my team to manage current scope of work while accommodating additional ad-hoc projects with aggressive deadlines
Managed quick transition of processes with complete hand-offs, robust documentation and back-up planning
Responsible for hiring, mentoring and performance management of team members
CRM tools - Teradata CRM & UNICA Affinium Campaign
Worked as Lead Analyst (Jan’ 10 - Oct’ 10) with Supervalu Services India Private Limited before it was taken over by TCS in Oct’ 10

Key Skills
campaign management CRM Direct marketing Teradata CRM UNICA Affinium Campaign
2009 - 2010

DenuoSource India Private Limited - Associate Engagement Manager

Worked as a contractor to hire for Supervalu Services India Private Limited before it was taken over by TCS in Oct’ 10

2006 - 2009

Target Corporation India Private Limited - Project Lead - Customer Relationship Management

Lead the Campaign Execution and Offer Setup teams at Target India
Transitioned various direct marketing campaigns from the onshore team
Hired and trained team members on UNICA Affinium Campaign tool
Was responsible for coaching/ mentoring, career path and annual appraisals of team members
Worked extensively on UNICA to streamline the segmentation process by using efficient campaign designs, reusable templates and scheduling.
Tracked and maintained customer contact history and redemption data for measuring campaign results
Provided campaign insights in form of ad-hoc reports and campaign data to analytics and marketing teams
CRM tools - UNICA Affinium Campaign and Affinium Plan

Key Skills
CRM Direct marketing UNICA Affinium Campaign UNICA Affinium Plan

Naveen Zutshi's Education and Qualifications


Masters/PostGrad - MBA - Management Information Systems

University of Illinois at Chicago


Bachelor/Degree - B.E. - Computer Science and Engineering

M.V.J College of Engineering, Bangalore University

Naveen Zutshi's Additional Information