Mark O'Toole - Marketing and PR for B2B, technology, travel, finance and everything else

Director, North America at TravMedia & Food4Media

Nationality

American

Current location

United States

Work category

Marketing

Education

Bachelor/Degree

Mark O'Toole's Sales Marketing Manager role at NECN (1992 - 1998)

Executed research and marketing functions of the advertising sales department for the country’s largest regional television news network. Created proposals, corporate sponsorships and sales development tools for network, and developed network media kit, sales one-sheets, coverage maps and quarterly newsletters for distribution to agencies, advertisers and affiliates. Developed sales promotions and events to generate advertising sales revenue. Designed direct marketing campaigns. Analyzed network programming to identify and develop revenue opportunities. Managed sales support staff and operations teams.

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SkillMap®

 

Marketing

(24 years)

Direct marketing

(7 years)

network programming

(7 years)

programming

(7 years)

Promotions

(7 years)

Sales Development

(7 years)
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7 years
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