Mar Cahill - Social Media Strategy

Marketing Director at North Tipperary Green Enterprise Centre

Nationality

Irish

Work category

Marketing

Education

Bachelor/Degree

I have over 15 years experience with blue-chip corporations such as such as Dell, Airtricity, Trinity Biotech and Johnson & Johnson in a variety of Technical/IT Project Management and Strategy roles.
I specialise in delivering business, digital and social media marketing strategies for SME’s business, non-profits, educations institutes and start-ups.

I train businesses and their employees how to leverage social media and online social networks.

I completed my masters degree in business administration (MBA) in 2008 with the Kemmy business School, University of Limerick, and my thesis was titled “To what extent have Online Social Networks Changed Business to Consumer Marketing” (http://www.consultmark.ie/blog/2011/04/06/mba-thesis-to-what-extent-have-online-social-networks-changed-business-to-consumer-marketing/ ). My thesis looks at how online social networks and Web 2.0 have changed the marketing landscape and it proposes a model for an integrated offline and online marketing strategy.


I hold a Bachelors degree in Computer Engineering and I have a passion for technology and how it can benefit business. I am fluent in both the language of Business and Technology.

I am a visiting lecturer with the Kemmy business school, University of Limerick (www.ul.ie/business/) in Entrepreneurship and Marketing with a focus on Social Networks and Social Media (Undergraduate and Postgraduate).

I am the Marketing Director of the Green Enterprise centre Cloughjordan, Tipperary Ireland

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