Luke Abbott Abbott

Neworld Associates - Social Media Business Developer

WIT - Research Assistant

Part time market researcher at WIT. My time is evenly split between the Sports Marketing Cluster, where I am working on a project that seeks to segment the third level sports participation market, and as lead researcher on an Ireland Newfoundland Partnership (INP) project review. the latter of which to ascertain the effectiveness of over 200 Government funded projects under the INP. The final outcome of which will be a report that presented to the Department of Taoiseach (Dept of the Irish Prime Minister) .

C-Venues - Client Services Manager

Client Services Manager for one season at the Edinburgh Fringe Festival. With over 100 productions per day at C Venues, 160 touring companies (clients) and 2500 staff it was one of the most demanding roles I have ever worked in. My role covered everything from marketing such as internal communications, to internal company events and event production, to ensuring client satisfaction with the level of service provided by C-venues. No two days were ever the same.

Musiklab - Marketing Director

Bachelor/Degree - ,

Waterford Institute of Technology

Masters/PostGrad - Marketing

W.I.T

Links

• LAB: Luke Abbotts Blog on Marketing - http://www.mrlukeabbott.com
• Neworld Blog - http://blog.neworld.com
• Neworld Website - http://www.neworld.com