Lauren Sandelin

Public Relations Student Society of America (Miami University Chapter) - PR Director

Coordinate on-campus promotions and utilize media outlets to increase and maintain chapter attendance. Led Fall 2009 membership drive, resulting in 120 new members and increasing overall chapter size. Manage public relations committee and effectively communicate with members to delegate responsibilities as necessary.

WGN Radio - Promotions Intern

Obtained hands-on experience in radio broadcasting and media relations through collaboration with station's programming department and communication with local media outlets and organizations within the Chicagoland area. Maintained and updated website with show podcasts and community events, while increasing station's Internet presence through the use of social networking websites (i.e. Facebook, Twitter). Interfaced with station listeners, clients, and guests on a daily basis.

Miami University - Teaching Assistant (COM 259, Introduction to Strategic Communication)

Selected by professor to act as liaison between students and faculty, employing active listening skills to effectively understand and express students' concerns. Developed lesson plans and facilitated classroom discussion for breakout group of 17 undergraduate students, encouraging students to think critically about a multitude of public relations topics and apply communication theories to business environments. Provided assessment of students' writing assignments, quizzes, and exams.

Schneider Electric - Strategic Communications Intern

Assisted in the implementation of a Marketing Performance Management initiative, resulting in the creation of a Marketing roles and responsibilities communication plan. Worked with a team of 4 people and a 3rd-party vendor to develop a Six Sigma Certification program and employee communication plan. Gained familiarity with the Six Sigma DMAIC methodology.

Alpha Xi Delta Sorority (Zeta Nu Chapter) - Webmaster

Built and maintained website for Zeta Nu Chapter of Alpha Xi Delta, increasing virtual communication between chapter members and improving alumni relations.

PR Visions (Miami University) - Account Team Member

Created and implemented semester-long public relations campaign for student-run record label, MIOX Records. Increased student awareness through social networking websites and on-campus publications, resulting in media coverage in the Miami Student newspaper and Miami Quarterly magazine. Organized and promoted CD release party held at local Oxford establishment to generate student interest.

Schneider Electric - Strategic Communications Intern

Conducted research and delivered presentations on marketing topics, including the Six Sigma management strategy and identification of customer wants and needs to better improve customer relations. Research contributed to the creation of new marketing plans and programs to further increase overall market effectiveness and success.

Bachelor/Degree - Public Relations

Miami University

Certificate - Study Abroad Program

Bond University

Links

• My blog/website - http://www.laurensandelin.com

Languages

• Spanish - Working knowlege

Memberships

Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA)

Awards

Dean's List at Miami University