Kevin Traynor - CEO & Founder

CEO & Founder at Sonic Academy



Work category

Media and Design



Kevin Traynor's Professional Experience

2004 - Present

Sonic Academy - CEO & Founder

Job role:

- strategic vision, planning and direction;
- directing sales and marketing activities to attract a global audience;
- developing senior executive level client relationships and partnerships with global businesses;
- devising sales, operations, finance and product plans for the business.

Key Achievements:

- set up and oversaw the running of one of the UK and Ireland’s most innovative online digital media businesses;
- built a sales focused organization;
- spearheaded seedcorn funding of c.£1m from venture capital, angel investors and other funding sources;
- developed director level relationship with major global businesses relationships including some of the world’s leading technology companies including Apple and Google;
- successful negotiation of numerous commercial agreements and global alliances with partner businesses;
- oversaw rebranding and relaunch of a major website and major reconfiguration of business model in line with user feedback and market intelligence;
- ensured website was fully optimized for conversions, sales, search engine optimization, useability, increasing basket value and other key factors which are crucial for the success of internet businesses;
- formulated a marketing strategy for the business including social media, online marketing, PR and all other other online and offline marketing activity;
- devised business and operational strategies and plans to support delivery of business objectives;
- continuous emphasis on developing staff within the business;
- consistently ensured a culture of excellence in the business including the highest standards of customer care to 30,000 registered website users from all over the world;
- continuously identified and ensured business was exploiting fully industry trends and opportunities;
- led the business to win the Belfast Business Awards Creative Industries Award 2008;
- won Prince’s Trust Young Achiever of the Year in 2005.

Key Skills
customer care finance Innovative internet Marketing Negotiation Online Marketing strategy
2000 - 2002

KPMG Audit - Manager - STARS Dept

- worked as part of a team assisting clients with financial services regulatory issues on a series of high profile clients including pensions mis-selling and money laundering;
- planned and delivered departmental training programmes;
- departmental recruitment and graduate mentoring.

Key Skills
Financial Services MIS recruitment
1997 - 2000

Financial Services Authority - Monitoring Officer

- worked as part of a team of monitoring officers who conducted high profile reviews of pensions mis-selling across the UK.

Key Skills

Kevin Traynor's Education and Qualifications


Bachelor/Degree - LLB Hons, Law & Politics

The University of Birmingham