Sales and Marketing Manager / Strategist at Lucey Technology
NationalityIrish
Current locationIreland
Work categoryMarketing
EducationDiploma
Profile Activity
I am self-motivated and energetic with a positive attitude and thrive on challenges. I have excellent communication, interpersonal and staff management skills. I am target and goal orientated with a competitive and persuasive personality with the ability to keep a wide variety of tasks on stream. I enjoy all aspects of marketing activity from creative and conceptual to analytical and optimisation.
keith hanley's Professional Experience
Lucey Technology - Sales and Marketing Manager / Strategist
Sales and marketing strategist specialising in developing PPC and SEO / Lead Generating strategy. Identifying and managing sales processes, managing an outbound telesales team and inbound lead process. Developing corporate business opportunity.
•Creating and implementing the company’s Pay Per Click campaign and strategy.
•Analysing website content and structure to maximise lead generating opportunity.
•Recommending and implementing the Lucey Technology website SEO structure and strategy.
•Identifying and managing several concurrent sales channels including outbound telesales, inbound web and call leads through above and below the line marketing activity, conferences and reseller / partner programmes.
•Hiring and management of an outbound telesales team.
•Training new sales staff on the solution, buying points, objection handling and CRM management.
•Conducting one to ones with sales staff on targets, performance and to maintain enthusiasm and motivation.
•Developing and managing the company’s internal sales process.
•Deal brokering and closing business to business sales opportunities at director and partner level.
•Implementing and managing the company’s offline marketing activity to include a successful Newstalk radio campaign with supporting editorial.
•Reporting directly to the company CEO and Financial Director on performance and budgets.
•The company’s target Q4 2010 was for 500 business clients, there were 150 registered sales Q1 from a standing start.
•Handholding new clientele through the process of obtaining their merchant account and facilitating follow up demonstrations on the solution as part of our internal induction procedure.
•Encouraging new clientele to recommend Lucey or avail of our partner/reseller program to grow our B2B word of mouth strategy.
Money Village - BDM and Online Marketing Specialist
Identifying and integrating new lead generation campaigns for the business including above and below the line advertising media.
• Working with internal introductions teams and lead sources to improve on individual channel conversion metrics.
• Successfully managing multiple marketing channels simultaneously.
• Recommended, initiated and led the development of an online marketing strategy including the build and SEO of a dedicated lead generating web portal.
• Responsible for changing the company’s overall marketing strategy from fire and forget to risk and reward. All media partners are involved in either cost per application/cost per appointment or cost per call models.
• This reduced the company’s overall marketing budget exposure across all channels including online, press, radio, affiliate and inbound hot key.
• Managing an email and SMS direct response campaign and linking it through to an internal sales process to facilitate a one call resolution sale to a selection of financial products.
• Deciding on and managing the company’s £100k monthly marketing budget.
• Building and maintaining strategic partnerships and lead provider relationships.
• Reporting directly to the group’s chairman, commercial director and managing directors.
• Introduced the company to strategic partners in Ireland which resulted in a JV and an imminent launch in Ireland.
• Sourcing new business and partner opportunities, instigating contact and brokering deals.
• Maintaining and managing relationships at director level which included strategic partnerships with reseller networks and media agencies.
Natural Search Solutions - Sales Manager (IRE)
•Sole Responsibility for the launch and growth of Natural Search Solutions Irish Operations in January 07.
•Revenues year 1 in excess of €1 million, operating profit of €250,000.
•Finding and securing new clientele and up selling services and revenue commitments by as much as 900% ,
•Maintaining existing accounts by establishing close working relationships with key client decision makers, the Irish Mortgage Corporation account (€40k P/M) was established in Jan 2007 and was still in place in Dec 2008 when I left the company.
•Credit control and management of wire transfer funds system.
•Liaising with design, technical, PPC (Pay per Click) and SEO (Search Engine Optimisation) teams in India on accounts strategy and profit maximisation.
•Creation and execution of innovative marketing ideas to increase revenues for clients and Natural Search.
•Achievement of aggressive year 1 targets for revenue and profit.
•Responsible for moving clients away from traditional offline related marketing and advertising practices into the online arena and managing that transition.
•Identifying and targeting new sectors and verticals, key decision makers and securing contracts.
•Maintaining and lowering internal CPA/CPE costs and increasing application volumes through close monitoring of keyword inventories, ad text and website analysis.
keith hanley's Education and Qualifications
Diploma - Computer Science & Information Systems
Trinity College Dublin
keith hanley's Additional Information
Links
- LinkedIn - http://ie.linkedin.com/in/keithhanley