Julie O'Donnell - Digital marketing & biz dev strategist; CEO & Co-founder of One15

Co-Founder & CEO at One15

Nationality

Irish

Current location

Denmark

Work category

Marketing

Education

Bachelor/Degree

Working closely with brand teams as well as the wider Global Customer Interaction Management (GCIM) division and other cross-functional teams to ensure digital and social marketing is integrated across all aspects of the business to deepen relationships with all stakeholders and maximise the results of customer outreach.

Striving to embed strong digital strategic planning at the core of how the company 'thinks', driven by customer insight and clever business processes.

Collaborating to shape truly multi-channel digital initiatives and proactively identifying trends and opportunities to engage with stakeholders in new ways - focusing on digital brand development, web presences, mobile strategy, social media, content strategy, analytics, measurement and internal digital education.

Julie O'Donnell's Professional Experience

2016 - Present

One15 - Co-Founder & CEO

At One15 we support global clients on digital strategy, marketing and business development. We also develop digital products and services in our incubator.

A little more info:

We offer independent digital strategic consultancy at One15 Healthcare for pharmaceutical, health & wellness brands through a unique blend of digital marketing, healthcare and technology experience.

We’re passionate about creating products that solve problems. We run a product incubator, One15 Digital, which creates applications and digital services. This is our space to experiment, scope, validate and make great ideas a reality.

We support start-ups and small-to-medium enterprises by providing on-demand mentoring and strategic advice at One15 Marketing.

2013 - 2016

Lundbeck - Global Head of Digital Interaction Management

Working closely with brand teams as well as the wider Global Customer Interaction Management (GCIM) division and other cross-functional teams to ensure digital and social marketing is integrated across all aspects of the business to deepen relationships with all stakeholders and maximise the results of customer outreach.

Striving to embed strong digital strategic planning at the core of how the company 'thinks', driven by customer insight and clever business processes.

Collaborating to shape truly multi-channel digital initiatives and proactively identifying trends and opportunities to engage with stakeholders in new ways - focusing on digital brand development, web presences, mobile strategy, social media, content strategy, analytics, measurement and internal digital education.

Key Skills
leadership, management, team development, digital marketing, pharmaceutical marketing, strategic planning, search engine marketing, online marketing, mobile marketing,
2011 - 2013

Publicis D Healthcare - Strategic Planning Director

Strategic Planning Director with particular responsibility for delivering market leading digital campaigns in the pharmaceutical sector. Driving value for money and meeting objectives through implementing integrated PR, marketing and digital initiatives.

Key Skills
Account Director Client management Communications Planning and Strategy Copywriting for the web digital media Digital Pharma email marketing Healthcare PR Marketing Mobile Marketing Online PR OTC pharmaceutical Pharmaceutical Marketing promotional seo Social Media strategic planning website development
2010 - 2011

M+C Group - Integrated Communications Manager

Became manager of M+C Group's Digital division, M+C Digital, when First Medical Communications became part of this healthcare marketing Group.

Developing integrated communications strategies, advising clients on emerging online opportunities and how to embrace digital solutions as part of their overall promotional campaigns

Key Skills
Client management Digital Marketing Digital Pharma digital strategy email marketing Healthcare PR Marketing Mobile Marketing Pharmaceutical Marketing promotional web development
2008 - 2010

First Medical Communications - Account Manager

Account Manager at First Medical Communications, Ireland's only dedicated specialist medical and consumer healthcare public relations firm. In addition to a high level of hands on day-to-day client management, required to leverage strong media contacts to secure coverage across consumer, corporate, medical and trade-specific media - broadcast, print and online.

Responsible for the development of creative and engaging communications strategies for a diverse range of clients including a range of multinational companies.

Charged with advising clients in the healthcare sector on developing innovative digital resources and integrating new media tools into PR initiatives.

Key Skills
Account Manager Client management Dedicated Digital Pharma digital strategy email marketing Healthcare PR Innovative Mobile Marketing Pharmaceutical Marketing
2007 - 2008

Bvisible Communications - Senior Account Executive

Began career as Junior Account Executive in this full-service communications agency- recruited following a two month internship. Promoted to Senior Account Executive after six months.

Required to work independently and proactively on all accounts across a range of industries such as Telecoms, IT, Recruitment, Financial Services, Interiors. High level of daily client contact and the ability to advise and implement a host of communication strategies necessary.

Developed and maintained relationships across the media- print, online and across a number of verticals. Garnered a knowedge of new media techniques and advised clients on integrating social media tools into PR strategies.

Key Skills
Client management Digital Marketing digital strategy Financial Services Marketing PR Public Relations recruitment technology PR

Julie O'Donnell's Education and Qualifications

2010

Bachelor/Degree - Diploma, Web Design (FETAC Component Award L5)

Institute of Business and Technology (IBAT)

2009

Bachelor/Degree - Diploma, SEO, PPC, Social Media, Online PR, Email Marketing, Website Analytics, Affiliate Marketing

Digital Marketing Institute

2008

Bachelor/Degree - Postgraduate Diploma in PR and Event Management,

Fitzwilliam Institute

2005

Bachelor/Degree - Biochemistry,

University College Cork

Julie O'Donnell's Additional Information