John Jordan - Next Chapter Marketing | Cost Effective Marketing Strategies | Profile Building

Owner at Next Chapter Limited



Current location


Work category




Next Chapter is a marketing consultancy providing a range of marketing services to SMEs and indivuduals seeking to realise the maximum potential of their business.

Next Chapter provides a marketing consultancy service to organisations seeking to build their profile, grow their business and improve their client relationships.

The service is ideal for organisations which lack the resources, expertise and/or funding necessary to carry out the marketing function internally.

The value that Next Chapter offers is in its simple foundational approach to marketing that leaves the client with a structure to their marketing function that they can choose to manage internally or outsource accordingly at any stage.

Next Chapter is different to the competition in that it combines marketing and business development expertise with proven coaching techniques to empower the client to achieve the maximum from their business.

John Jordan's Professional Experience

2010 - Present

Next Chapter Limited - Owner

Marketing, Marketing Support, CRM consulting. Outsourced Marketing, CRM, coaching, marketing strategies, referral strategies, marketing plans, project management, event management

Key Skills
CRM Event Management Marketing Project Management
2009 - 2010

McNally Business Services Limited - Business Development Manager

Respnsible for the new business development and marketing of the company.
MBSL - McNally Business Services Limited is a firm of chartered accountants specialising in outsourced accounting. It's client base ranges from sole traders to SMEs, both national and international across many industries.

Key Skills
Business Development Marketing
2007 - 2008

Accademia Leonardo - Italy - Business English Teacher

Based in Salerno, Italy.
English Teacher for both business and basic levels.

2007 - 2007

Aston School of English - China - Business English Teacher

Based in Dalian, China
English Teacher specialising in Business English and Interview Preparation. Also taught 150 children from 8-15.

2001 - 2006

KONE Ireland Ltd (formerly Industrial Logistics) - Commercial Manager

KONE is a global elevator and escalator company.
Responsible for the growth of the Service Division in Ireland through developing existing and targeting new customers.
All Service Contract sales, negotiations of SLAs, targets and budgets for Ireland.
Management of nationwide client portfolio across all industries and all organisational levels.
Absolute client focus resulting in a 98% client retention rate.
Consistent target growth achievement on an annual basis.
Responsible for financial success of the Service Division, including overseeing of credit control, bad debt management and client financial assessments.

Responsible for the Marketing function, plans and budgets for the company with an emphasis on commercially driven and targeted marketing strategies.
Utilisation of outings, industry seminars/exhibitions to promote the company's name and services.
Management of printing works/mailshots (e.g. satisfaction surveys) to target existing and potential clients.
Management of the piloting of a global CRM system in Ireland for KONE. (I was a member of the global piloting team representing KONE Ireland.) This CRM System focused on the better management and development of the company's client relationships.

Key Skills
Credit Control CRM debt management Marketing
1997 - 2001

BLG Marketing Services - Account Manager

Responsible for organising and direction of supermarket samplings and bar promotions ensuring that performance targets are met.
BLG Marketing Services was a below the line marketing agency.
Account management across the FMCG and related industries
Key account manager for Tesco Ireland for 2 years.
Responsible for all supermarket merchandising activities ensuring that all SLAs are adhered to.
Responsible for all field staff management, training and recruitment for the company.

Key Skills
Account Management Account Manager FMCG Key Account Manager Marketing Merchandising Promotions recruitment
1996 - 1997

Contract Selling Services - Account Executive

Contract Selling Services was a below the line marketing agency.
Organising of samplings, promotions and merchandising in line with each SLA.
Recruiting, managing and training field staff.

Key Skills

John Jordan's Education and Qualifications


Higher Diploma - Administration and Marketing



Bachelor/Degree - B.Sc. (Mgmt) Hons

Trinity College Dublin

John Jordan's Additional Information



Marketing, outsourced marketing, CRM, coaching, marketing strategies, referral strategies, marketing plans, project management, event management


Marketing Institute of Ireland (MII)
Irish Internet Association (IIA)
Dublin Chamber of Commerce


Certificate in Personal and Executive Coaching 2009
FETAC level 6 qualification