John Murphy - Digital Marketing Manager / Analyst

Digital Marketing Manager / Analyst at Nissan Ireland



Current location


Work category




10+ years, Telecoms, Financial Services, FMCG and Automotive industries. Business Development, Project Management and Consulting. Leading and delivering successful business development.

Specialties : Business Development, Operations and Marketing -

Digital Marketing Strategies and Measuring Online Campaign Success, Web Project Manager, Digital Media Analyst.

John Murphy's Professional Experience

2007 - 2009

Nissan Ireland - Digital Marketing Manager / Analyst

• Developed and delivered Nissan Ireland’s first integrated online marketing strategy
• Analysed online marketing spend/activity effectiveness, with tactical changes based upon findings
• Managed SEO Analysis and technical resources to deliver the necessary SEO recommendations
• Identified SEO opportunities by analysing websites and search results
• Engaged with agencies supporting online marketing spend and timelines
• Significant online marketing experience, proven success with managing campaigns respective of PPC and SEO marketing elements
• Established new directions for the campaigns by working with online marketing data to analyse results using Google Analytics and Urchin Analytics
• Planned and implemented digital campaigns by working directly with digital advertising agencies to develop strategies which added real value to the company, specifically direct response campaigns
• Managed internal communications through a weekly Online Market Information Report using Newsweaver Enewsletter
• Owned and managed updating websites through Content Management System

Key Skills
Content Management data digital advertising Marketing Online Marketing ppc strategy
2006 - 2007

NCV Ltd - Regional Sales Account Manager

Nationwide Distribution Company subsidiary of DCC

John Murphy's Education and Qualifications


Bachelor/Degree - MBA, Masters in Business Administration

University College Dublin


Bachelor/Degree - BA Business Studies Hons,

Portobello College


Bachelor/Degree - ,

Blackrock College