Jeffrey Aitken

• Managed direct sales efforts to engage partners in the full range of RBFF’s programs, products and services and played a pivotal role in developing a corporate sponsorship program targeting endemic and non-endemic strategic partners to increase revenue for the organization. To date, the program has generated $405,000 in direct revenue, including;
o Secured the Foundations first multi-year sponsorship with a non-endemic company $312,160.
o Secured endemic sponsorships with major retail chain in partnership with major media outlet for $75,000 / year.
o Orchestrated revenue generating partnership with major industry manufacturer focused on incentivizing consumers. Program is repeating for second consecutive year.
• Organized major industry events including consumer and industry focused trade shows and on-water events.
• Served as RBFF’s lead representative to industry stakeholders and their partners. This includes representing RBFF at industry conferences, serving on appropriate committees, making public presentations to trade organizations and hosting exhibits.
• Provided strategic planning, contact management and campaign implementation to increase participation.
• Provided input and guidance to RBFF marketing and communications staff to aid them in developing effective plans and materials targeted at stakeholder segments.