Jonny Darling - Digital Marketing Consultant

Consultant/Manager at Surf Merchant Digital



Current location


Work category




Qualified with honours B.Comm UCD in 2002. Completed 2 year apprenticeship in 2007 with iProspect (formerly Clickthinking) in Cape Town, South Africa. Search marketing executive with leading Irish digital agency In the Company of Huskies (formerly Cybercom) in Dublin prior to founding Surf Merchant Digital late 2008.

Held residency in various incubator and start-up hubs, inc. Digital Depot, Liffey Trust & Fumbally Exchange. Long-standing digital advisor to Niall Mellon Township Trust (travelling with volunteers on a number of "building blitz" to South Africa), assisting with the rebrand and launch of Mellon Educate, to provide better education to 100,000 African children by 2022.

Operating as an in-house consultant, Jonny engages with Irish businesses that embrace digital integration through website upgrades, systems migration and technology updates. His hands-on implementation practice manages process planning, execution management and performance monitoring.

Jonny Darling's Additional Information



I am a keen fly angler, mountaineer and surfer. I am adventurous and greatly enjoy to travel. I take a keen interest in world & financial affairs. To relax, I spend time in my walled garden and vegetable patch, I cook and kick-back with a good book!


Hubspot Inbound VAR Partner Certified
Google Adwords Professional Qualification
FETAC Level 6 PMI Project Manager

Jonny Darling's Professional Experience

2008 - Present

Surf Merchant Digital - Consultant/Manager

Accredited Irish digital marketing & CRM analytics consultancy certified by Hubspot VAR partnership & Google professional bodies.

Key Skills
Brand Reputation Management Competitive Research content marketing CRM Digital Marketing Digital Marketing Training Facebook Media google adwords google analytics Hubspot Marketing Strategy seo Social Optimisation Usability & Testing (UX) Web Optimisation
2008 - 2011

Combined Media Company - Marketing Partner

Digital development studio established in 1992 that delivers bespoke applications, web brochures, animations and websites, primarily to the international pharma & domestic charity sectors.

Key Skills
Adwords Management Analytics Reporting Business Development Business Proposals client services Costings & Invoices Link Optimisation search engine marketing Website optimisation
2008 - 2008

Cybercom - Search Marketing Executive

Ireland's premier full-service digital marketing agency, boasting an impressive client portfolio and scores of digital media awards.

Key Skills
Adwords Management adwords reporting client services Digital Marketing pay per click advertising SEO consultancy social strategy
2006 - 2007

Clickthinking - Campaign Manager

Best-in-class web development agency in Cape Town, South Africa, with internationally recognised SEO & analytical credentials.

Key Skills
Adwords management & reporting CMS administration Content population Copy-Decks HTML edits web development Website Development Strategy Wireframing

Jonny Darling's Education and Qualifications


Higher Diploma - Psychotherapy Studies

University College Dublin (on going)


Bachelor/Degree - B.Comm, Honours Marketing, Banking & Finance

University College Dublin


Bachelor/Degree - Leaving Certificate,

Wesley College Dublin