Gerald Bagg - CEO of Quigley-Simpson

CEO at CEO of Quigley-Simpson

Nationality

American

Current location

United States

Work category

Marketing

Gerald Bagg is a leading expert in brand response advertising with more than 30 years experience in the advertising industry. Since 2002, he has served as Chief Executive Officer at Quigley-Simpson, an advertising agency based in Los Angeles, California, that focuses on marketing, media planning, brand building, and creative development. Under Gerald Bagg’s leadership, the company has grown tremendously, with clients that include Visa, JP Morgan Chase, Procter & Gamble, Allstate, Tide, Crest, and Febreze, among others.

Gerald Bagg developed the Brand Response advertising approach to marketing, which Quigley-Simpson uses in its advertising campaigns to increase clients’ Return on Investment (ROI). Brand Response combines both emotional and rational messaging that contributes to the overall growth and awareness of a brand in addition to generating consumer response. To learn more about Quigley-Simpson, please visit quigleysimpson.com.

Gerald Bagg's Professional Experience

Gerald Bagg's Additional Information

Links

Interests

brand response advertising, marketing, media planning, brand building, strategic planning, media buying, creative development, production, multicultural advertising