Fiona Ashe - Video Director & Social Media Consultant / Trainer

Social Media Consultant & Trainer / Video Director at FlasheForward Communications



Current location


Work category




I'm a Social Media Consultant / Trainer and Video Director. Through my company, FlasheForward Communications, I create social media campaigns and web videos that make brands stand out from the crowd. I also provide Social Media Marketing training through Chambers of Commerce, local Enterprise Boards and directly to companies.

Fiona Ashe's Professional Experience

2010 - Present

FlasheForward Communications - Social Media Consultant & Trainer / Video Director

I have spent 18 years weaving a comprehensive path from traditional PR → broadcast journalism → video communications → the new exciting world of digital media.

I founded Flasheforward Communications in 2010 after several years as a freelance social media consultant. In its second year of operation, it won the Best E-Business Award at the Drogheda Chamber of Commerce Business Excellence Awards.

I graduated with an Honours Bachelor of Arts Degree in Communications Studies from Dublin City University (DCU) in 1991. I have since provided marketing and PR services – both online and offline – for a range of SMEs, non-profit organisations, business networks and state bodies.

I have specialised in video production throughout my entire career. I hold qualifications from the New York Film Academy and the University of Southern California. I have extensive training and experience in directing, writing, storytelling, visual structure, camerawork and editing.

After becoming one of the first graduates of Dundalk Institute of Technology’s 2007 New Media Factory, I have continued to expand my knowledge of this fast-changing digital media industry through training from the Digital Marketing Institute, Microsoft, the National College of Ireland and the Dublin Web Summit.

I have provided social media training and mentoring services through the Louth County Enterprise Board, Laois County Enterprise Board, the Novation Enterprise Platform Programme (NEPP) at Dundalk Institute of Technology, the Synergy EPP at IT Tallaght, NovaUCD, Chambers of Commerce and the UCD Michael Smurfit Graduate Business School.

I am currently an SME Advisor for Bank of Ireland’s All About Business Hub. I wrote an A to Z Guide To Social Media for the Bank of Ireland’s special magazine publication for National Enterprise Week 2010.

Core services:
(1) Video Production
(2) Copywriting
(3) Social Media Consultancy /Training

Key Skills
business excellence Chamber of Commerce Communications Consultancy Drogheda facebook Fiona Ashe linkedin Marketing Online Marketing services Social Media Training twitter Video Video Production videos viral YouTube
2010 - 2010

Dundalk Institute of Technology - Social Media Marketing Trainer

I delivered three Social Media Marketing seminars to Dundalk Institute of Technology (DkIT)'s Enterprise and Innovation Zone. Two of the seminars took place in DkIT's Regional Development Centre (RDC) and one took place in Drogheda's Millmount Incubation Centre.

Key Skills
DkIT Drogheda Dundalk Institute of Technology Enterprise and Innovation Zone Fiona Ashe incubation Marketing Millmount Incubation Centre Online Marketing RDC Regional Development Centre social media marketing
2010 - 2010

Louth County Enterprise Board - Social Media Marketing Trainer

I delivered a Social Media Marketing training to the participants on the Louth County Enterprise Board (LCEB)'s 'Start Your Own Business' course. The LCEB have just contracted me to deliver further trainings, dates and venues to be confirmed.

Key Skills
Fiona Ashe LCEB Louth County Enterprise Board Marketing Online Marketing social media marketing Start Your Own Business Trainer Training
2010 - 2010

Dundalk Chamber of Commerce - Social Media Marketing Trainer

I delivered social media marketing training to 180 members of Dundalk Chamber of Commerce in July 2010. The training gave an overview of online marketing and social media platforms.

Key Skills
Chamber of Commerce Dundalk Marketing Online Marketing Social Media social media marketing Trainer
2010 - 2010

Dundalk Institute of Technology - Social Media Marketing Campaign Manager

I ran a Social Media Marketing campaign for DkIT's enterprise arm: the Regional Development Centre (RDC). The campaign will raise the profile of the RDC, promote its enterprise support services, draw clients to its inbucation space and attract entrepreneurs to its Enterprise Ireland-funded Novation Enterprise Platform Programme (NEPP).

Key Skills
DkIT Dundalk Institute of Technology enterprise Enterprise Ireland Fiona Ashe incubation Marketing NEPP Novation Novation Enterprise Platform Programme Online Marketing RDC Regional Development Centre social media marketing
2009 - 2009

Tipperary Institute - Social Media Marketing Panellist

I was a panellist in a discussion entitled "Launch Your Film Career Using Social Networking" at Clonmel's Tipperary Institute. It was held as part of the inaugural International Film Festival Ireland.

Key Skills
Clonmel film film career Fiona Ashe International Film Festival Ireland ireland Networking Online Marketing social media marketing social networking Tipperary Institute
2008 - 2009 - Administrator

I was an administrator of, a social network for filmmakers, for 18 months. This involved stimulating interativity between the network members, attracting new members and managing events.

Key Skills
.NET Administrator film filmmakers Fiona Ashe managing events Marketing Online Marketing social media marketing social network social networking
2000 - 2009

Freelance Marketing Consultant - Marketing & PR Consultant

I managed PR and marketing campaigns for various clients, including:
♦ Senator David Norris
♦ Irish Playwrights & Screenwriters Guild Awards
♦ Goal Focused Solutions
♦ Swords Swimming Pools
♦ Swords Sports & Leisure
♦ Glasnevin Musical Society

Key Skills
clients David Norris Glasnevin Musical Society Guild Irish Irish Playwrights & Screenwriters Guild Marketing Playwrights PR Public Relations Screenwriters Senator Swords Sports & Leisure Swords Swimming Pools
2001 - 2001

News Editor / Station Manager - Ireland Live Television

I was the News Editor and Station Manager for Ireland's first online television station. This role involved managing news and production teams, creating a media database and producing news programmes for internet streaming.

Key Skills
internet ireland Media news News Editor news programmes online television station Station Manager streaming
1998 - 2000

TV3 & Today FM - Broadcast Journalist

I produced live news programmes for TV3 and Today FM. I also presented daily news bulletins on Today FM.

Key Skills
broadcast journalist bulletins Fiona Ashe news programmes radio television Today FM TV3
1996 - 1998

RTE & independent production companies - Production Assistant

I was a Production Assistant for RTE and subsequently for independent production companies making programmes for RTE. This role involved managing large crews, keeping live studio programmes on time and managing budgets.

Key Skills
budget crews Fiona Ashe live studio programmes managing budgets Production Assistant production companies RTE television television programmes
1994 - 1996

Muscular Dystrophy Ireland & Centre for Independent Living - PR & Communications Officer

I handled PR and Communications for two organisations in the disability sector, raising public awareness of their policies and writing their proposals for submission to the Government.

Key Skills
Communications Disability Government PR Public Relations

Fiona Ashe's Education and Qualifications


Bachelor/Degree - BA in Communications Studies

Dublin City University


Certificate - The New Media Factory

Dundalk Institute of Technology

Fiona Ashe's Additional Information




Jazz Ballet & Salsa dance, skiing, swimming, musical theatre.


♦ Digital Media Forum
♦ Digital Circle (Northern Ireland)
♦ Digital Cinema Society (USA)
♦ Social Media Marketers
♦ The Digital Forum
♦ All-Island Digital Media Network
♦ Digital Media and Strategy Group


♦ Finalist, Best E-Commerce In Business, Drogheda Chamber Business Excellence Awards 2010/2011
♦ Honours Bachelor of Arts Degree in Communications Studies (BACS), Dublin City University.
♦ Certificate, The New Media Factory, Dundalk Institute of Technology.