Fernanda Maglione - Web Analytics & Customer Intelligence Coordinator

Business and Customer Intelligence Coordinator at Wunderman



Work category

Media and Design



Profile Activity

My goals are summed up to obtain work experience in an environment in which I will have the opportunity to enhance my knowledge and personal skills. My professional experience is focused in the area of customer and business intelligence with the support of web analytics tools.

Fernanda Maglione's Professional Experience

2011 - 2012

Wunderman - Business and Customer Intelligence Coordinator

Head of the Vivo's Analytics account. Responsible for tagging and analyzing performance
of the portal and related sites.

2010 - 2011

Aunica - The Tagnology Company - Data Strategy Analyst

Responsible for the analysis of media campaigns and customer behavior for clients like
Volkswagen, Marisa, Perdigão, Gol Airlines, among others. And the development of
content analysis and tagging of R7.

2010 - 2010

WEBTraffic - Analista SEM

Responsible for the development of ads and keywords, as well as for the analysis and optimization of campaigns.

Fernanda Maglione's Education and Qualifications


Bachelor/Degree - Advertising and Communication

Faculdade Cásper Líbero


Bachelor/Degree - ,

Colégio Bandeirantes

Fernanda Maglione's Additional Information