Marketing Executive
NationalityIrish
Current locationIreland
Work categoryMarketing
EducationMasters/PostGrad
Profile Activity
Through my experience in the marketing and digital sector coupled with my academic qualifications (Bachelors Degree in Business and a Masters Degree in Marketing and Entrepreneurship) I feel very well equipped to fit in with any successful, motivated and dynamic team. I work well in team environments and understand how important good working relationships are internally as well as the externally. I possess a high attention to detail in my work; however, through my experience I have also learned the importance of deadlines and the prioritisation of workload. The challenge I am looking for in a new position is to take on more responsibility and ownership in my work.
Fergus Hanley's Professional Experience
Marketing Executive
I have spent the last 18 months working for SalesOnline, Ireland’s largest online advertising sales house, in the position of Marketing executive. SalesOnline manage the advertising inventory of many of the top Irish website publishers. Also, the company manages search marketing campaigns for a range of businesses. My main role in the company consisted of planning and managing the company’s own media campaigns, organising PR requirements, analysing industry statistics and supporting the sales team.
As marketing executive at SalesOnline it was necessary for me to have strong knowledge of the digital advertising industry in order to promote the unique selling points of the company and communicate these points externally and internally. This position required a great deal of attention to detail as I was involved in sending out communications to the industry on a regular basis, including the company newsletter (ezine). As the digital space can be a very dynamic and fragmented media compared to more traditional forms of advertising, it was very important to meet ever changing deadlines and provide our sales team with most up to date statistics.
Fergus Hanley's Education and Qualifications
Masters/PostGrad - Marketing and Entrepreneurship
Dundalk Institute of Technology
Bachelor/Degree - Business Studies
Dundalk Institute of Technology