Fergus Hanley

Marketing Executive

Nationality

Irish

Current location

Ireland

Work category

Marketing

Education

Masters/PostGrad

Through my experience in the marketing and digital sector coupled with my academic qualifications (Bachelors Degree in Business and a Masters Degree in Marketing and Entrepreneurship) I feel very well equipped to fit in with any successful, motivated and dynamic team. I work well in team environments and understand how important good working relationships are internally as well as the externally. I possess a high attention to detail in my work; however, through my experience I have also learned the importance of deadlines and the prioritisation of workload. The challenge I am looking for in a new position is to take on more responsibility and ownership in my work.

Fergus Hanley's Professional Experience

2008 - Present

Marketing Executive

I have spent the last 18 months working for SalesOnline, Ireland’s largest online advertising sales house, in the position of Marketing executive. SalesOnline manage the advertising inventory of many of the top Irish website publishers. Also, the company manages search marketing campaigns for a range of businesses. My main role in the company consisted of planning and managing the company’s own media campaigns, organising PR requirements, analysing industry statistics and supporting the sales team.

As marketing executive at SalesOnline it was necessary for me to have strong knowledge of the digital advertising industry in order to promote the unique selling points of the company and communicate these points externally and internally. This position required a great deal of attention to detail as I was involved in sending out communications to the industry on a regular basis, including the company newsletter (ezine). As the digital space can be a very dynamic and fragmented media compared to more traditional forms of advertising, it was very important to meet ever changing deadlines and provide our sales team with most up to date statistics.

Key Skills
advertising Customer Service digital advertising EXCEL HTML Market Researcher Marketing Online Marketing Powerpoint press releases

Fergus Hanley's Education and Qualifications

2007

Masters/PostGrad - Marketing and Entrepreneurship

Dundalk Institute of Technology

2006

Bachelor/Degree - Business Studies

Dundalk Institute of Technology