Eóin White

During my time working for Hostelworld.com I was a member of the small marketing team that keeps this backpackers favourite in the public eye. I assisted in online campaigns, physical merchandise, content management/creation and on-site representation at trade fairs.

Given the role of reviving hostels.com (hostelworld.com's sister site) prior to a site face-lift I used online social media marketing techniques to create buzz about the website and promote it as a more user-generated friendly portal. Through the use of facebook, twitter and online forums I took my first tentative steps into the social media marketing world, long before it became en vogue to do so.