Eng. Irfan Ikram Ali - HEAD- Digital Marketing Business Unit

HEAD- Digital Marketing Business Unit at Saudi Telecom Company


Saudi Arabian

Work category

IT and Technology



Profile Activity

- An experienced, hands-on digital marketing guru and Google Advertising Certified Professional accountable for leading the ‘big idea’ development, execution, and management of innovative, results-oriented, cross-channel digital marketing campaigns.
- A savvy, digital project manager with a successful track record in leading digital marketing strategies for diverse-industry corporations in the field of IT, telecommunication and financial information services.
- Expert relationship builder, online lead generator, social media strategist, search engine optimizer (SEO), search engine marketer (SEM), channel developer, negotiator and digital marketing strategist.
- Constantly inspired and fascinated by the ever-changing world of digital media with a skill set built on the art of leveraging digital technologies, architecting positive user experiences, and engineering social media marketing strategies.
- Highly proficient in Microsoft Excel, Word and Power Point, self starter and enthusiastic team player, adaptive to change and tight deadlines, ability to work on several projects simultaneously.

Eng. Irfan Ikram Ali's Professional Experience

2005 - Present

Saudi Telecom Company - HEAD- Digital Marketing Business Unit

- Online Strategy Development: Developed and managed the execution of STC’s online strategy including social media, search engine optimization (SEO), search engine marketing (SEM), web analytics, competitive analysis, mobile apps and location based services.
- Strategic Market Planning: Created and rolled out strategic online marketing and online advertising campaigns that resulted in STC online lead generation and sales growth.
- Website Promotional Plan: Accountable for developing a strategic marketing and promotional plans including blogs, email marketing, comparison shopping engines, mobile marketing, displaying ads, and online content.
- E-Commerce Presence: Overhauled e-commerce presence, leading teams through data migration projects, and merchandising efforts.
- Online Lead Generation: Collaborated with product marketing teams to develop automated lead qualification programs.
- Revenue Generation: Transformed under-producing STC online portal and exceeded revenue goals by immediately resolving long-standing order placement and electronic customer care issues.
- Developing and Managing Teams: Developed and managed multiple teams for STC’s web-based distribution channel to generate revenue, centralize all services, reduce customer service and support costs, and optimize customer experience.
- Digital Service Integration: Integrated various service offerings into a common internet distribution channel and realigned functional approaches to marketing, technology, product development, and customer service and order fulfillment.
- Driving Online Sales: Responsible for driving online sales through STC website, improving and enhancing self-service transactions and managing online marketing campaigns.

Key Skills
Customer Service customer care Customer Service data internet Market Planning Marketing Merchandising Mobile Marketing Online Marketing Product Development Product Marketing promotional Strategic Marketing strategy Web Analytics
2001 - 2005

DOW JONES, INC. - Digital Marketing Manager

-Online Strategy Development: Led team developing enterprise-wide online marketing, interactive advertising and promotional strategy including customer relationship management, online lead generation, social media strategy, search engine optimization (SEO), search engine marketing(SEM) synchronized with corporate advertising and marketing calendar.
- Benchmarking Performance: Benchmarked the performance and reliability of Dow Jones’s online portal through a 360 degree view using customer centric metrics.
- Analyzing Value Chain: Analyzed value chain against current and future marketplace to define new strategic direction and realign all enterprise e-commerce activities.
- Online Customer Service and Support: Managed online customer service and support functions and constantly measuring e-metrics, web analytics and KPIs for e-Support teams including Email Response Time (ERT) and First Contact Resolution (FCR).
- Interfacing with Business Units: Interfaced and liaised with all business units within Dow Jones including Sales, marketing, Corporate Communication and IT to keep them up-to-date with latest online developments and future plans.
- Content Update Life-Cycles: Constantly managed content update life-cycles and coordinate with content services outsourcing vendors and partners; optimized web content for search engines, monitor pay-per-click campaigns.
- Re-Seller and Partnerships: Managed Vendors relationships and make sure all projects are handled within allocated timeframe and budget.

Key Skills
Customer Service Customer Service KPIs Marketing Online Marketing promotional strategy Web Analytics
1997 - 2001

Gulf-Tech International - Digital Marketing Manager

-Strategic Market Planning: Led the marketing and sales efforts in the development and implementation of a strategic marketing plan including blogs, email marketing, mobile marketing and online advertisement.
-Multi-Channel Marketing: Developed and implemented multi-channel marketing strategies to enhance customer loyalty and retention efforts.
-Website Traffic Generation: Led development and execution of online and mobile marketing tactics to drive traffic to corporate website and engage consumers with TV, digital and mobile products.
-Social Media Strategy: Developed social media strategy, maintain social network brand pages, and executed programs to build and grow communities.
-Internal Communication Strategy: Acted as primary marketing point working with IT, Creative and Business teams, for online and mobile product development and upgrades.
-Business Suppliers and Partners: Worked closely with suppliers and partners to ensure company’s brand is accurately presented on all 3rd party online and mobile content delivery systems.
-Emerging Technologies: Monitored competitive landscape to identify and pursue emerging technologies, tools and platforms for marketing opportunities.

Key Skills
channel marketing Market Planning Marketing Mobile Marketing Product Development Strategic Marketing strategy

Eng. Irfan Ikram Ali's Education and Qualifications


Bachelor/Degree - MBA, Digital Marketing Management

University of London


Bachelor/Degree - B.SC., Computer Science Minor in Business Administration and MIS

University of Bahrain