Senior SEM Spetialist-Team Leader Spanish Market at Goadv.com
NationalitySpanish
Current locationIreland
Work categoryMarketing
EducationMasters/PostGrad
Profile Activity
Emilio Fernandez's Professional Experience
Goadv.com - Senior SEM Spetialist-Team Leader Spanish Market
• Responsible for the SEM activities based in Dublin for the Spanish market for content
products: Betterdeals, Excite, Excite Eu, Excite Search South America and Nano Publishing
-eg. mejoresofertas-viajes.com, excite.es, es.exicite.eu, search.excite.es, zona-viajes.com -.
• Responsible for managing traffic and affiliate programs for these content products.
• Implementing and managing large amount of money in Search Engine Advertising campaigns
on Google Adwords and Yahoo Search Marketing. Managing PPC strategy, ensuring websites get high traffic volumes and generating the ROI and profit margin targeted.
• Liaising with best affiliates programmes and direct deals implementations to support
campaigns profit. Eg. Affiliate programs, direct partners: TradeDoubler, Zanox, Affilinet,
Booking, Kelkoo, Yahoo-Overture, ASK, Netbooster, Autoscout.
• Implementing SEM campaigns strategies in order to optimize results based on specific
budgets and objectives: Writing and testing ad copy to ensure optimum click-through-rates
and selecting keywords for SEM campaigns on Google and PPC ad programs.
• Using conversion and ROI tracking systems for PPC campaigns;
• Using campaign management tools and data modeling to maximize PPC campaign
Performance: Monitored campaign results, analyze and optimize key metrics such as CPCs,
EPCs, CTRs, Profit Margins and ROI;
• Providing daily reports to management on campaigns status/performance;
• Researching and kept up to date with changes in the SEM industry and reacting according.
Emilio Fernandez's Education and Qualifications
Masters/PostGrad - MASTER DEGREE IN ENGINEERING MANAGEMENT minor in Information Technology
POLYTECHNIC UNIVERSITY OF CATALONIA –U.P.C. School of Industrial Engineering, Barcelona, Spain, y; POLYTECHNIC UNIVERSITY OF CATALONIA –U.P.C. School of Industrial Engineering,