Eddie Callaghan - Business Development Manager - Mobile Advertising & Marketing

Business Development Manager, Mobile Advertising at Jinny Software



Current location


Work category

IT and Technology



Profile Activity

Eddie is responsible for coordinating Jinny’s overall Business Development for Mobile Advertising and Marketing across the globe. Based in Dublin, Ireland but travelling extensively across the globe Eddie works to bring the Mobile Operators, Brands and Advertising agencies together to enable and use the power of the mobile phone to create engaging, entertaining and successful marketing campaigns.

Prior to Jinny Eddie has been working in a variety of mobile telecom companies for the last 10 years and specifically in the Mobile Advertising and Marketing arena for the previous five. Over the years he has worked on hundreds of innovative campaigns for global brands like Diageo, Reckitt Benckiser, Unilver and Honda.

Eddie Callaghan's Professional Experience

2008 - Present

Jinny Software - Business Development Manager, Mobile Advertising

Jinny - A global provider of messaging and media infrastructure to 65+ mobile operators around the globe.

Responsible for the development and growth of the Jinny Mobile Advertising Business across multiple continents.

Have been successful in winning and managing Tier 1 and 2 operators across Africa, Middle East and Asia. Have particular experience working at C level with operators and media/marketing agencies in East Africa and the Middle East.

2008 - 2008

Puca Technologies - Business Development Manager

Working with some of Ireland leading brands and agencies. Helping them to better understand how mobile marketing can work for them.

Worked on campaigns for:
Diageo, VHI, Reckitt Benckiser, Lidl, Bord Gais

Key Skills
Marketing Mobile Marketing
2005 - 2007

iTouch - Business & Product Development Manager

Responsible for new business development within the corporate and marketing arena. In addition I was responsible for the development of new products to meet these needs.

Key Skills
Business Development Marketing
2003 - 2005

mPerium - Director (Client Business analysis)

Responsible for the entire project life cycle; from initial sale through to project scoping, management, integration and training.

2000 - 2001

zamano - Senior Consultant

Responsible for project analysis and management, client liaisons and development of bespoke mobile and internet applications for SME’s

Key Skills

Eddie Callaghan's Education and Qualifications


Higher Diploma - Hdip Comp Sci, Computer Science

University College Dublin


Bachelor/Degree - BA, Economics

University College Dublin


Bachelor/Degree - ,

Cistercian College Roscrea

Eddie Callaghan's Additional Information


MoMo Monday
Mobile Marketing Association