Diane Roberts - Experienced export focus Business Consultant

CEO at xCell Partners



Current location

United Kingdom

Work category




I have spent my entire career in international Sales and Marketing roles, and bring over 15 years rich industry experience, selling in the UK, USA, Europe and Asia Pacific. I have recently returned to Ireland from Silicon Valley, During this time I developed a strong network of contacts and an up close understanding of the some of the worlds leading technology companies, and in particular, the approach of the worlds largest venture capital community.

Xcell is a strategic consulting practice, which specialises in early stage business consulting, sales and market development, fund raising, mentoring, and advisory boards.

Diane Roberts's Professional Experience

2009 - Present

Statzpack - Sports Statistics

Sports analysis tool for the iPhone or iPod touch

2009 - Present

Halo Business Network - National Director

The Halo business Network, seeks to connect Angel Investors, and technology companies. We are also actively looking to set up Regional Angel groups across Ireland.

2007 - Present

xCell Partners Ltd - CEO

Areas of Expertise:

Domain Expertise:
Telecommunications, especially wireless.
Web 2.0, Internet
Media, Content, Entertainment
Fund Raising
Angel Investment

Strategic Consulting:

Sales, marketing strategy
Winning strategies for North America
Software revenue models
Building revenue
Alternative distribution and pricing strategies
Building a successful partnering strategy
Identification and recruitment of advisory boards, and mentors
How to build a successful team in the USA

Key Skills
internet Marketing recruitment strategy Telecommunications
2007 - Present
1998 - 2007

Enterprise Ireland - SVP, Wireless & Telecoms

Ran the Enterprise Ireland Incubator, based in Palo Alto
Strategic consulting and advice to Irish Companies entering the US market
Business plan & sales strategy development
Set up the Wireless Advisory Board
Developed www.irishtechnologyshowcase.com and helped facilitate over $10m of new business for Irish Companies
Assisted companies in raising Angel, and VC funding.
Managed many high profile events and trade missions

Key Skills
1993 - 1997

Unibol Ltd - Sales Manager - Pacific Rim

Set up and magaged a Partner channel for Unibol Software across Asia Pacific.
Consistently increased revenue from the market, and met and exceeded all Sales targets
Partners included IBM, HP, and Fujitsu.

Key Skills
1989 - 1994

ICL - Sales

Various sales roles, based out of Feltham, and Birmingham

Diane Roberts's Education and Qualifications


Bachelor/Degree - BA Business Studies

University London

Diane Roberts's Additional Information