Debbie O'Halloran - Experienced Web Content Manager

E-Marketing Editor/Journalist at Goodwins Builders Providers



Current location


Work category

Media and Design



Debbie O'Halloran's Digital Editor role at Independent News & Media (2008 - 2009)

• Designed, developed and delivered the content base and concept for
• Populated websites with over 3,000 articles, written by myself and sourced from industry experts in the field.
• Launched and developed Ireland’s first Online Recruitment Fair
• Initiated and orchestrated the concept for Ireland’s first Online Education Fair
• Produced and directed new media content for Independent Digital websites including podcasts, videos and Interactive Live Chats.
• Initiated and instrumented key revenue platforms on the site; e.g. Post A Job, Email Alerts, sponsorship of Newsletters.
• Demonstrated sales support; e.g. setting up Testimonial Sections for clients to aid sales team.
• Initiated and liaised with key specialists, experts and media contacts.
• Wrote Press Releases, Marketing copy & content for Web 2.0 strategy:Twitter, Facebook, LinkedIn.
• Through contacts and networking, produced a high-definition YouTube viral video for new Online Marketing Campaign, completely free of charge.
• Hired & Managed Online Marketing/SEO Expert and developed my own personal skills in this area.
• Implemented and ensured Search Engine Optimisation principles were implemented throughout all websites with a limited budget.
• Regular Column for The CIPD Magazine.
• My articles have been published on leading websites; to name a few IDA Ireland,,, National College of Ireland and
• Assumed the role of Career Surgeon, answering career dilemmas of readers and hosting the first ever monthly Careers Chat online.


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