Created a Marketing Plan for start up Company at GAME4XTRA
NationalityIrish
Current locationIreland
Work categoryMarketing
EducationMasters/PostGrad
I am educated to MBS level. I have a very strong academic background in marketing, business and economics. I have completed an internship in the marketing department for the Clonmel Junction Festival. During my internship I created press releases for both local papers and issued online newsletters to followers of the festival.
I was also trained on Filemaker Pro, a customer data management system where I learned how to segment and target certain customer profiles for sales attempts. Along with this, I was trained up on Ticketsolve.com’s online sales management system, where I could track sales and after the festival I could analyse how the festival performed. I was put in charge of website management through the festivals central management system.
After CJF I joined Sepam on a short-term contract as a Recruitment Co-ordinator. I am currently undertaking a freelance role creating a marketing plan for a start up company in the South East.
DarrenODonnell's Professional Experience
GAME4XTRA - Created a Marketing Plan for start up Company
I am currently creating a marketing plan for a start up company in Waterford. I recently worked on a marketing plan which included;
Competitor and Industry Analysis
Marketing Strategy
Branding Strategy
Media Plan
Social Media Plan
SWOT Analyis
SEPAM - Recruitment Coordinator/ Marketing Role
Recruitment
* Maintained the Sepam website, added/ removed current job opportunities
* Used Loadzajobs/Monster to locate candidates for interviews
* Uniformed all Sepam Job descriptions on various sites
* Sent regret letters to all unsuccessful candidates
* Forwarded C.V’s to relevant offices from central recruitment inbox
Marketing
* Carried out and documented market intelligence for the integrated project resource team (IPRT)
* Gathered information and created a presentation for the company business plan
Clonmel Junction Festival - Marketing Executive
Work Experience
(Dec 2009- July 2010) Marketing Manager for the Clonmel Junction Festival
General Marketing
• Brochure material: Prepared and proofed all materials
• Direct Marketing: Targeted “Post a Postcard campaign” to all the Top Ticket Buyers
• Press releases: Prepared for local and national radio
• Price: Negotiated with Radio stations and Newspapers and achieved favourable rates
• Sponsorship: Contacted previous sponsors and sourced new sponsorships
Online Marketing
• Website Management: Regular updates of content, pictures, slideshows etc
• Social Media: Grew the festival’s Facebook followers by 400%
• Sales: Managed all online sales
• Advertising: Segmented target audiences & tailored advertisements online
• E-mail newsletters: Created, sent & analysed statistics
Event Management
• Organized and ran successful patrons night
• Advertising: Organised and dealt with the participants of a Food and Craft fair with 35 stalls in Ireland
Bulmers - General Operative
Work Experience
Summers of 2004-2009 Bulmers Ltd Student Scheme
1. Manual Handling Work (Stacking, Packing, Lifting)
2. Quality Control of end of line Production
3. Trained on several Production Machines
4. Completed Health and Safety Course every year
5. Completed Electronic Pallet Moving Truck Course
6. Worked as part of a diverse team
DarrenODonnell's Education and Qualifications
Masters/PostGrad - Business (marketing)
W.I.T
Higher Diploma - Management and Marketing
U.C.C
Bachelor/Degree - Economics
U.C.C
DarrenODonnell's Additional Information
Links
- Website I update - http://www.junctionfestival.com
- Game4xtra..coming Soon - http://www.game4xtra.com
Languages
- English - Fluent
Interests
Personal Interests
Sports – I am a keen sports player and Fan, I like to play Soccer, Snooker, Pool, Golf and Pitch and Putt. I also like watching a range of other sports like Rugby, Tennis and the G.A.A sports.
Travelling – I like to travel on holidays each year, so far;
New York, San Francisco, Los Angles, Brussels, Birmingham, Liverpool, Faro, Salou, Lisbon, Crete and Gran Canarias.