Colin Anstie - Experienced Online Marketing Manager

Online Sales and Marketing Manager at Bankwest

Nationality

British

Current location

Ireland

Work category

Marketing

Education

Bachelor/Degree

An experienced leader in developing online strategy, delivering and managing an online channel. Specialist in demand generation, online campaign management and online capability delivery. Focused on optimising return on investment, measurement and building effective teams.

Colin Anstie's Professional Experience

2008 - Present

Bankwest - Online Sales and Marketing Manager

Role: To manage the Bankwest Online Marketing and Sales function, responsible for Online Marketing execution, Online Sales, Budget, Agency Relationships and Strategic Projects.

Achievements:

• Managed a marketing budget of $10.7 million and improved ROI by 29% through optimisation and testing of Search, Display and Affiliate marketing.

• Completed a full audit of all 5 agency relationships and transitioned all agreements into new ‘best of breed’ agencies, with no outage time, and delivered a 14% cost saving.

• Led the most successful product launch in the banks history, exceeding targets by 722%. Led the delivery of 6 new ‘hero’ product launches for the bank.

• Led 3 key Strategic Projects with a total value of $5.9 million including a complete rebuild of the online presence.

• Tendered, reviewed and implemented a new end to end analytics package for the Online channel within 3 months, allowing the Online channel to establish a full spectrum of quantitative analysis, ‘lifecycle value’ and a true ROI model.

• Led a team of 3 Online Marketing Specialists, introducing specific online talent, and promoted the positioning of eCommerce within the bank.

• Managed over 60 key client relationships successfully both internally and externally.

Key Skills
Affiliate Marketing Digital Marketing ecommerce Online Marketing ppc projects seo targets

Colin Anstie's Education and Qualifications

2003

Bachelor/Degree - Bachelor of Arts - Major in Politics

University of Western Australia

2003

Bachelor/Degree - Bachelor of Commerce - Majors in Marketing and Management

University of Western Australia