Colette Quinn - Experienced Market Researcher & Insight Generator
| Public Url: | http://www.worky.com/colette-quinn |
| Work category: | Marketing |
| Education: | Bachelor/Degree |
| Nationality: |
Irish |
| Role: | Founder & MD at Real Insights |
| Location: | Ireland |
About Me
I'm a market researcher with over 16 years experience in the industry gleaned both agency and client side as well as through running my own consumer insight and research consultancy for the past 6 years. I'm also a Business Mentor with Enterprise Ireland and both the Cork City and County Enterprise Boards where I provide expert advice and guidance to small and medium sized enterprises to help them grow and develop their ideas and business through enhanced understanding of their consumer and market. Interested in all things to do with consumer insight and strategic thinking!
Work Experience
Real Insights - Founder & MD
2004 - presentReal Insights places a strong focus on working closely with clients to bring real insights to their business. We firmly believe that every issue needs its own unique approach, and as such, the main emphasis is always placed on tailoring and analysing research to meet a client's individual needs. No bog standard approaches here!
We provide full service qualitative and quantitative research, as well as general consultancy and project management to clients.
Full Service Research: Including project design and set-up, fieldwork i.e. interviews/discussions groups, project management, analysis & reporting.
Research Consultancy: Including analysing research requirements, devising research programmes, selecting agencies and managing projects.
Interim Assignments: Working as a member of your team i.e. your one day a week Market Research Manager, managing specific projects on an ad-hoc basis
We have been lucky to work with some great brands and businesses since we started back in 2004. Many of our clients have been with us for years, and most have found us through personal recommendation. These are just a few of them: The Musgrave Group, Heineken Ireland, Waterford Stanley, Superquinn, The Cork Mid-summer Festival, Stephen Pearce The Designer & Artist, Porto Media, Boo.com, The Kilkenny Arts Festival, Cork Institute of Technology, Freeflow and WEB Reservations International to name but a few.
In short, Real Insights provides not just information & facts & figures but real insights to: enhance a clients’ understanding of their consumer and business to ultimately drive their business & strategic planning.
‘The important thing is not to stop questioning’ Albert Einstein
ThinkTank - Associate Partner
2009 - presentThinkTank is a strategic marketing, branding & innovation consultancy.
We think differently to help clients build advantage and create new profit opportunities.
At our core we are business strategists who pull together the best minds and plug this capability right into the heart of your business.
We do: Research, Strategy, Branding, Innovation
Musgrave Ltd - Head of Consumer Insight
2002 - 2003http://www.musgravegroup.com/
Vodafone Ireland / Eircell - Market Research Manager
2000 - 2002http://www.vodafone.ie/
Lansdowne Market Research, Dublin - Senior Market Research Exec
1997 - 2000http://www.lmr.ie/
Research International, London - Senior Market Research Exec
1995 - 1997http://www.research-int.com/
Research International, Hamburg - Research Executive
1994 - 1995http://www.research-int.com/
Education
Bachelor/Degree - Business Studies & German
1994, University of Limerick, IrelandBachelor/Degree - International Marketing
1994, Leopold-Franzens Universität InnsbruckAdditional Information
Links
- Market Research Consultancy - http://www.real-insights.com/
- Strategic Branding Consultancy - http://think-tank.ie/
Languages
- German - Fluent
- French - Working knowlege
Interests
Insights, Business, Travel, Socialising, Theatre, Cinema, Food & Wine, Rugby
Memberships & Associations
Steering Committee Member of MEDIC at CIT
www.medic.ie
Marketing Institute Ireland (MII)
www.mii.ie
Associate Member of the The Market Research Society in the UK (MRS)
www.mrs.org.uk
The Marketing Society of Ireland
www.marketingsociety.ie
Cork Chamber of Commerce
www.corkchamber.ie
Cork Business
www.corkbuiness.ning.com
Awards & Qualifications
Passion for Results Award from Vodafone Group