Colette Quinn - Experienced Market Researcher & Insight Generator

Founder & MD at Real Insights



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Work category




I'm a market researcher with over 17 years experience in the industry gleaned both agency and client side as well as through running my own consumer insight and research consultancy for the past 7 years. I'm also a Business Mentor with Enterprise Ireland and both the Cork City and County Enterprise Boards where I provide advice and guidance to small and medium sized enterprises to help them grow and develop their ideas and business through enhanced understanding of their consumer and market. Interested in all things to do with consumer insight and strategic thinking!

Colette Quinn's Professional Experience

2009 - Present

ThinkTank - Associate Partner

ThinkTank is a strategic marketing, branding and innovation consultancy. We are based in Cork, Ireland and offer an integrated suite of research, strategy consulting and creative services to both local and international clients. ThinkTank specifically focuses on market research informed positioning, strategy development, creative execution across all media and implementation. As business owners we understand why you are in business in the first place and our methodologies are strongly rooted in the pursuit of commercial gain.

Key Skills
branding Strategic Marketing strategic planning Strategic Thinking
2008 - Present

Enterprise Ireland - Business Mentor

Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. We work in partnership with Irish enterprises to help them start, grow, innovate and win export sales on global markets. In this way, we support sustainable economic growth, regional development and secure employment.
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Key Skills
Business Planning Market Analysis Mentoring strategic planning
2007 - Present

South Cork Enterprise Board - Business Mentor

South Cork Enterprise Board offers an extensive range of small business supports to the start-up and existing business community of South Cork. We provide enterprise information, advice, training, mentoring, networking and in some cases financial assistance.

Key Skills
Business Planning Market Analysis Mentoring strategic planning
2004 - Present

Real Insights - Founder & MD

Real Insights provides tailor made market research services to a wide variety of clients from SME’s to multinationals. Since its foundation, the focus of the business has been to work closely with clients to bring real insights into identifying new opportunities, improving customer relationships and driving revenue growth.

We provide full service qualitative and quantitative research, as well as general consultancy and project management to clients.

Full Service Research: Including project design and set-up, fieldwork i.e. telephone, face to face or on line interviews/discussion groups/in-depth interviews, project management, analysis & reporting.

Research Consultancy: Including analysing research requirements, devising research programmes, selecting agencies and managing projects.

Interim Assignments: Working as a member of your team i.e. your one day a week Market Research Manager, managing specific projects on an ad-hoc basis

We have been lucky to work with some great brands and businesses since we started back in 2004. Many of our clients have been with us for years, and most have found us through personal recommendation. These are just a few of them: The Musgrave Group (HQ & their SuperValu & Centra retail brands), Heineken Ireland, Waterford Stanley, Superquinn, The Cork Mid-summer Festival, Stephen Pearce The Designer & Artist, Promed, The Kilkenny Arts Festival, Cork Institute of Technology, Freeflow and WEB Reservations International (, & brands), Human+Kind skincare, Bulmers (C&C Group), ThinkTank & IRDG to name but a few.

We’re good at the big strategic stuff and have a proven track record in helping clients use our work to overtake the competition, increase market share, and drive loyalty amongst their customer base.

‘The important thing is not to stop questioning’ Albert Einstein

Key Skills
Consumer Insights Ethnographics focus groups insight generation Market Feasibility market research & analysis Project Management Qualitative Research Quantitative Research
2002 - 2003

Musgrave Ltd - Head of Consumer Insight

Key Skills
Brand & Advertising Tracking Business Performance Measurement (KPIs) Business Strategy Consumer Insights Consumer Segmentation Grocery retailing insight generation market research & analysis Strategic Thinking
2000 - 2002
Key Skills
B2B Marketing Brand & Advertising Tracking / Analysis Business Performance Measurement (KPIs) Business Strategy Database Segmentation insight generation market research & analysis Mobile Communications
1997 - 2000
Key Skills
1995 - 1997
1994 - 1995

Colette Quinn's Education and Qualifications


Bachelor/Degree - Business Studies & German

University of Limerick, Ireland


Bachelor/Degree - International Marketing

Leopold-Franzens Universität Innsbruck

Colette Quinn's Additional Information




Insights, Business, Travel, Socialising, Theatre, Cinema, Food & Wine, Rugby


Marketing Institute Ireland (MII)
Associate Member of the The Market Research Society in the UK (MRS)
Cork Chamber of Commerce
Cork Business


Nominated for WMB Businesswoman of the Year Award 2010

Passion for Results Award from Vodafone Group

Colette Quinn's Recommendations

26th September 2010

Niamh Ni Mhir said

Colette is an expert in all things Marketing, most particularly Consumer Insights, but is also a keen Social Media Marketer. I'd be happy to have her as an advisor, mentor or driver of any new or existing business initiative!