Carlos Alberto Teixeira - Web Marketing

Web Marketing at The European College of Management - ECM

Nationality

Italian

Work category

Marketing

Education

Masters/PostGrad

Carlos Alberto Teixeira's Project Manager role at One Italia (2006 - 2009)

One Italia is one of the most important content providers of VAS services for mobile phones in Italy.

- Responsible for the start up and launch of the services in Brazil.
- Contract management, negotiation and integration with the Brazilian Carries, including business plan and sales strategy for C-level.
- Planning, organization and management of web projects.
- Responsible for the content in the web sites and the m-sites.
- Study, planning and managing online advertising and affiliate program.
- Contract management with the biggest suppliers like Universal, Sony Music, EMI, ActVision, Gameloft, Digital Chocolate etc.
- Coordination of the graphic designers and technical teams.

My KPI’s were:
- Sales (revenue, number of new customers)
- Customer retention
- ROI

Company

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SkillMap®

 

strategy

(6 years)

Negotiation

(4 years)
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
6 years
4 years