Carlos Alberto Teixeira - Web Marketing

Web Marketing at The European College of Management - ECM



Work category




Carlos Alberto Teixeira's Online Marketing Manager role at Veratour s.p.a. (2009 - 2011)

In Italy, Veratour is a leading tour operator dedicated to the resorts segment.

- Responsible for the start up of the company on the web (competition monitoring, definition of strategy, annual budget allocation, implementation, delivery, monitoring, ROI and optimization).
- Responsible for the optimization of the corporate web site - flow/copy/SEO.
- Creation of the corporate blog and the start up of the social network presence (Facebook, Twitter, YouTube and LinkedIn).
- Online advertising - Google, Facebook, affiliation programs, buzz, partnerships etc.
- Management of the creative agency and the external IT companies.
- Generation of leads, increasing registered members and sales.
- Responsible for the integration between the web site and the CRM system, studying the customers profiles, creating clusters and, through activities of lead generation and re-qualification, improving the quality of the Database.
- Contract management with suppliers and service partners.

My KPI’s were:
- Generated sales through the web channel
- Web presence positioning on Google and other search engines


There is no company page for Veratour s.p.a. on Worky.
Do you own Veratour s.p.a. ?
Create a company profile on Worky for Veratour s.p.a.




(3 years)


(3 years)


(6 years)

tour operator

(3 years)
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
3 years
3 years
6 years
3 years