Carlos Alberto Teixeira - Web Marketing

Web Marketing at The European College of Management - ECM

Nationality

Italian

Work category

Marketing

Education

Masters/PostGrad

Carlos Alberto Teixeira's Online Marketing Manager role at Veratour s.p.a. (2009 - 2011)

In Italy, Veratour is a leading tour operator dedicated to the resorts segment.

- Responsible for the start up of the company on the web (competition monitoring, definition of strategy, annual budget allocation, implementation, delivery, monitoring, ROI and optimization).
- Responsible for the optimization of the corporate web site - flow/copy/SEO.
- Creation of the corporate blog and the start up of the social network presence (Facebook, Twitter, YouTube and LinkedIn).
- Online advertising - Google, Facebook, affiliation programs, buzz, partnerships etc.
- Management of the creative agency and the external IT companies.
- Generation of leads, increasing registered members and sales.
- Responsible for the integration between the web site and the CRM system, studying the customers profiles, creating clusters and, through activities of lead generation and re-qualification, improving the quality of the Database.
- Contract management with suppliers and service partners.

My KPI’s were:
- Generated sales through the web channel
- ROI
- Web presence positioning on Google and other search engines

Company

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SkillMap®

 

CRM

(3 years)

Dedicated

(3 years)

strategy

(6 years)

tour operator

(3 years)
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
3 years
3 years
6 years
3 years