Carlos Alberto Teixeira - Web Marketing

Web Marketing at The European College of Management - ECM

Nationality

Italian

Work category

Marketing

Education

Masters/PostGrad

Seven years experience in the New Media Marketing management, combined with 11 years of Project Management experiences.
During the last 2 years I was responsible for the supervision, coordination and delivery of digital products as Online Marketing Manager.
I overall gained experience in Digital Marketing start-up, business development, services development, strategic planning, marketing and sales, budget allocation, customer retention, online advertising, brand identity, client relationship, customer satisfaction and team coordination.
Distinctive problem-solving and analytical skills, 360° view of the communication channels.
Ability to prioritize and work under strict deadlines.

Carlos Alberto Teixeira's Professional Experience

2009 - 2011

Veratour s.p.a. - Online Marketing Manager

In Italy, Veratour is a leading tour operator dedicated to the resorts segment.

- Responsible for the start up of the company on the web (competition monitoring, definition of strategy, annual budget allocation, implementation, delivery, monitoring, ROI and optimization).
- Responsible for the optimization of the corporate web site - flow/copy/SEO.
- Creation of the corporate blog and the start up of the social network presence (Facebook, Twitter, YouTube and LinkedIn).
- Online advertising - Google, Facebook, affiliation programs, buzz, partnerships etc.
- Management of the creative agency and the external IT companies.
- Generation of leads, increasing registered members and sales.
- Responsible for the integration between the web site and the CRM system, studying the customers profiles, creating clusters and, through activities of lead generation and re-qualification, improving the quality of the Database.
- Contract management with suppliers and service partners.

My KPI’s were:
- Generated sales through the web channel
- ROI
- Web presence positioning on Google and other search engines

Key Skills
CRM Dedicated strategy tour operator
2006 - 2009

One Italia - Project Manager

One Italia is one of the most important content providers of VAS services for mobile phones in Italy.

- Responsible for the start up and launch of the services in Brazil.
- Contract management, negotiation and integration with the Brazilian Carries, including business plan and sales strategy for C-level.
- Planning, organization and management of web projects.
- Responsible for the content in the web sites and the m-sites.
- Study, planning and managing online advertising and affiliate program.
- Contract management with the biggest suppliers like Universal, Sony Music, EMI, ActVision, Gameloft, Digital Chocolate etc.
- Coordination of the graphic designers and technical teams.

My KPI’s were:
- Sales (revenue, number of new customers)
- Customer retention
- ROI

Key Skills
Negotiation strategy
2003 - 2006

Enterprise Digital Architects Spa - Marketing

Enterprise is a spin-off from the Ericsson Group. In those years the company was living a transformation, migrating from a traditional TLC company to a ICT company.

- Management of the corporate website and the Intranet: flow/copy and usability.
- Planning and monitoring of the content production.
- Developing digital marketing strategies for the products
- Working on internal and external campaigns.
- Launch of the eCommerce website.

Key Skills