Cara Mulcahy - Experienced Marketing Executive.

Online Marketing at SixMinute



Current location


Work category




Profile Activity

A marketing professional with 5 years experience in Marketing and Retail. Specialising in online, mobile and games of chance. A self motivated team player, with the ability to prioritise and complete projects in an efficient and detailed manner. Posses a strong and competent understanding of marketing and branding. Is comfortable with tight deadlines and a fast moving dynamic working environment and demonstrate a broad range of creative skills.

Cara Mulcahy's Professional Experience

2013 - 2013

Cleverbug - Marketing and Social Media Head.

As a prominent team member, tasks included the following:
• Managed the Facebook, Twitter and other social media marketing accounts, maximizing the user acquisition
• Analysed & tracked marketing metrics and campaign performance to implement tracking and test campaigns prior to the launch of the app
• Opitimised online campaigns to ensure a fully delivery and maximum return on investment
• Collaborated with the team in the planning of major marketing events, such as The Dublin Web Summit
• Developed & implemented email marketing campaigns promoting the launch of the app

2011 - 2012

PopCap Games International. - Business Development Marketing Executive

Originally hired as Business Development Intern and was promoted to Marketing Executive.

As a member of this team, responsibilities included the following:
•Managed PopCap merchandise and budget which involved direct contact with regional suppliers, ensuring best quality and negotiated price.
•Planned & executed distribution of merchandise; delivery to key partners, events and competition winners.
•Accountable for several market research projects for social, mobile & games of chance. Investigated usage patterns and evaluated promotions, reporting to publishing team on success.
•Facilitated the creation of PowerPoint presentations for key partner conferences on behalf of the PopCap publishing team.
•Ensured the publishing team had all essential assets for marketing materials working with creative lab designers on a day to day basis.
•Analysed campaign results and created detailed reports and coherent data to inform future campaigns and week to week reporting for EMEA team.
•Managed the Google Ad-Words account, analysing the pay per click campaigns.

Key Skills
Business Development data EMEA Marketing Marketing executive Powerpoint Promotions publishing Reports
2008 - 2011

River Island - Head Cashier/Till Controller

Duties that were carried out on a daily basis:
•Responsible for registers and administrative duties.
•Managed the process of closing and cashed up the cashing registers at the end of each day.
•Delegated tasks to team members and colleagues.
•Responsible for authorising exchanges and refunds.
•Trained new members of staff.
•Daily key holder to safe and cash drop boxes.

2007 - 2008

Zara - Sales Associate

Duties that were carried on a daily basis:
•Responsible for merchandising stock and maintaining the appearance of the store.
•Performed selling activities on the sales floor.
•Provided excellent customer service.

Key Skills
Customer Service Customer Service Merchandising
2007 - 2007

Lisney - External Property Viewer

•Welcomed the vendors to Open House Viewing.
•Managed the viewing list and pass out brochure
•Responsible for the house contents and valuables during viewing.
•Inspected the property after viewings to ensure property was left as was.
•Prepared visitor report for estate agent and seller.

2007 - 2007

The Network Field Marketing Ltd. - Promoter

•Conducted face to face sales and marketing and event management services.

Key Skills
Event Management Marketing
2007 - 2007

Behaviour And Attitudes - CATI (Computer Assisted Telephone Interviewer)

•Conducted one on one, in-depth interviews as a method of Qualitative and Quantitative research.
•Time management to reach set deadlines determined by the client.

Cara Mulcahy's Education and Qualifications


Bachelor/Degree - B. Sc Retail and Services Management,

Dublin Institute of Technology

Grade: Honours Degree (2.1)
Dissertation: ‘The Future of the Video Gaming Industry in Ireland’.
Fields of study: Management, Marketing, Economics, Information Technology, Marketing Research, Enterprise Development and International Business.

Course Reference : DT343 - Retail and Services Management

Bachelor/Degree - Higher Certificate in Retail Marketing,

Dublin Institute of Technology

Fields of study: Marketing, Strategic Management, Law for Business and Market Research.


Bachelor/Degree - Higher Diploma in Visual Merchandising & Window Dressing, Level 2.

Dublin Institute of Design

Cara Mulcahy's Additional Information