Brendan Parker - Experienced General Manager / Managing Director / Sales & Marketing Director - seeking new opportunity

Sales Director and General Manager EMEA at Baxa Corporation



Current location

United Kingdom

Work category

General Management



Profile Activity

Following the acquisition of Baxa by Baxter International and the integration of the EMEA functions - I am now actively seeking new opportunities to utilise my skills and experience.

A proven management professional with extensive UK and international management experience in healthcare and life sciences. I have worked in a number of different environments including start-ups, SME's and global businesses. My sales experience includes direct operations and third part distribution.

A self starter who has risen through various Sales and Marketing roles to Managing Director /General Manager.

A strong leader, I am passionate about understanding the market and customer needs and delivering to expectations.

I have a clear understanding of how to drive change through teams within organisations. I am a strategic thinker who can translate the vision into real and measurable tactics.

Brendan Parker's Professional Experience

2009 - 2012

Baxa Corporation - Sales Director and General Manager EMEA

Baxa, is a customer-focused medical device company, providing innovative, solution-based technologies for safe medication handling and delivery.
I led the company through a period of dramatic growth in both the UK and international markets. This growth was primarily driven by aggressive geographic expansion and deeper market penetration with an existing product range.

Key Skills
Business Development Change Management Innovative leadership People management sales management strategy
2005 - 2009

Baxa Corporation - Director of Sales & Marketing EMEA

Developed and executed a focused Sales & Marketing strategy that resulted in rapid and sustained growth and the development of direct operations in key international markets.

Key Skills
Business Development leadership Marketing People management sales management strategy
2001 - 2004

Carl Zeiss Cell Science Ltd (formerly Bio-Rad Microscience Ltd) - General Manager

A leader in the development and supply of laser scanning confocal and multi-photon products to medical and academic research facilities around the world.
Managed to turn this loss making organisation in to a profitable unit within the first year. Took the lead on the due diligence during the sale to Carl Zeiss. Managed the OFT and Competition Commission hearings.

Key Skills
Business Turnaround Change Management Culture Change leadership Mergers and Acquisitoins sales management strategy
1988 - 2001

Graseby Medical Limited - Sales & Marketing Director

Led the Sales, Marketing and New Product Development teams. I was responsible for the global strategy to increase our market penetration for a range of Drug Delivery, Pain Control, Neonatal and Patient Monitoring products.

Key Skills
Marketing New Product Development Product Development sales sales management strategy
1987 - 1988

I.G.E. Medical Systems - Commercial Specialist

Responsible for negotiating contracts for the supply of CT, Ultrasound, X-ray and Nuclear Imaging devices in the Middle East, Scandinavia and Eastern Europe

Key Skills
Contracts negotiating
1981 - 1987

Johnson & Johnson - Marketing Services Manager

Responsible for providing Marketing support to J&J affiliates outside of the Americas.

Key Skills
1980 - 1981

HFC Trust - Trainee Manager

Providing consumer finance to both businesses and individuals.

Key Skills

Brendan Parker's Education and Qualifications


Bachelor/Degree - Bachelor of Arts (B.A.), Economics

Leeds University

Brendan Parker's Additional Information


Institute of Directors, Accredited Associate Institute for Independent Business