Regional Sales Manager at Hilti (Fastening Systems) Ltd.
NationalityFinnish
Current locationIreland
Work categorySales
EducationBachelor/Degree
Profile Activity
I am a driven, motivated and proactive marketing and sales professional. I have worked with top brands and have eight years of experience working within marketing and sales. As a manager, I prefer taking a hands on approach to my work. By spending most of my time closely working with customers and other stakeholders I am ensuring that all iniatives that I develop are effective and create passionate customers and team members. I am a great communicator with excellent interpersonal skills. In addition, I have spent eight years of my life living in four different countries which has developed me into a responsible, adaptable and cultured individual.
Antti Laakkonen's Professional Experience
Hilti (Fastening Systems) Ltd. - Regional Sales Manager
Development and execution of an area business plan; implementation of marketing initiatives, standards and processes; coaching and training of sales force; recruitment, performance management and people development. Jointly responsible for nine account managers and two Hilti shops
Achievements:
• Successful implementation of a new business model. Received global recognition by having the most successful launch of the service up to date
• Founded a project team to tackle key projects in the area. Achieved 40% incremental sales for the sales territory where approach was tested. The approach will be rolled out to other teams in Ireland during the course of the year
• Restructuring of the sales region and realignment of resources based on comprehensive regional analysis on customer/ segment potential and development status/ potential of team members
Hilti (Fastening Systems) Ltd. - Marketing Manager
Development and implementation of a marketing strategy for Ireland; coordination of all marketing initiatives including PR, advertising, product launches, trade fairs and sales campaigns; Recruitment, performance management and people development. Responsible for a Market Sensing Manager, a Training Manager and a Hilti Centre Supervisor
Achievements
• Development and implementation of a structured pricing model based on customer potential and loyalty
• Successful implementation of a Health & Safety solution which is referred by Health & Safety Authority as best practice in the area of managing the risks of Hand Arm Vibration Syndrome
• Development of the Training Manager into a sales management role
• Successful harmonisation of Irish and UK marketing initiatives. Through joint planning and budgeting I was able to improve the quality and quantity of marketing activities in Ireland.
Hilti (Suomi) Oy - Product Manager
Strategy development for a number of business units in Finland and the Baltic States; development of marketing plans for various new products, training and steering of sales force in all sales channels; development of a new retail business model for Hilti in Finland; development of marketing plans for the new shop-in-shop sales channel.
Achievements
• Winner of the global power tool marketing competition two years running
• Winner of the Hilti Top Club Award. Award is given to individuals that best represent the company values
Hilti (Suomi) Oy - Sales Executive
Cold calling to develop sales particularly in segments where the coverage was low; Taking incoming calls to service the customers on product or service enquiries
Biodeus Ltd - Market Analyst
Built a business plan for a start up organisation which was in the process of attracting foreign capital to ensure the future of the organisation
This was a temporary contract
Antti Laakkonen's Education and Qualifications
currently studying - Digital Marketing & Advertising
Fitzwilliam Institute
Bachelor/Degree - BA (Hons) Business Studies with Languages
Bournemouth University
Antti Laakkonen's Additional Information
Languages
- Finnish - Fluent
- Swedish - Intermediate
- German - Intermediate
- Spanish - Working knowlege